According to a report by the Indian Chamber of Commerce and Industry, in the past year, the demand for imitation jewelry has risen by more than 85% due to the sharp rise in the price of gold and silver. Affected by increasing demand and increasing popularity, the current Indian imitation jewelry market is about Rs. 80 billion and is expected to reach Rs 150 crore by 2015. Economic growth has driven Indian households' preference for jewellery consumption, but the harsh political environment and high gold prices have left many consumers “out of the doorâ€. Fashionable and versatile imitation jewellery has become the first choice for many low-income consumer groups. At the same time, relying on e-commerce platforms, more and more Indian consumers can choose styles online, much faster than in physical stores. According to a recent report by India's "Financial News", jewellery has always been the object of collection and purchase by many consumers because of its high added value and dazzling design. The craze has not been reduced. Whether ancient or modern, there are always people who are keen on investing in jewelry. Today, the e-commerce retail business has become a leader in the e-commerce market, and various types of jewelry have also begun to emerge on the website selling jewelry. If it was 10 years ago, you must have a hard time imagining the sale of jewelry online. However, with the advent of the emerging entrepreneurial model of selling products in online stores, the consumer's thinking has changed. It has been sought after by more and more local consumers by selling on the online platform with attractive pricing and various seasonal offers and discounts. Although the price of gold has been high, it is difficult for a woman to give up the enthusiasm for jewelry. What can we do? The method is very simple, that is, imitation jewellery, including the morphological similarity, but also the texture is similar. It is understood that with the soaring price of gold and the worsening of the local legal order, the increase in the robbery in India has seriously affected the gold jewelry industry, which had a very bad performance. At the same time, as the price of imitation jewelry is within the purchasing power of the general consumer group, the consumption trend quickly turned to imitation jewelry. According to a report by the Indian Chamber of Commerce and Industry, in the past year, the demand for imitation jewelry has risen by more than 85% due to the sharp rise in the price of gold and silver. Affected by increasing demand and increasing popularity, the current Indian imitation jewelry market is about Rs. 80 billion and is expected to reach Rs 150 crore by 2015. The company in Jaipur (Voylla.com) has been focusing on the sale of online jewellery, which has attracted the interest of millions of customers due to its reasonable price and superior quality. The company operates products for the women and children market, and even products designed specifically for men. Jewelry and related accessories are sold from economical to noble, such as anklets, earrings, necklaces, pendants, rings, bracelets, pins and cufflinks. As consumers demand more and more of these products, Voylla.com is working hard to increase the product category. According to industry insiders, the demand for imitation jewellery has risen. In addition to the price itself, another important reason is the novelty and variety of its design styles. The current market prospects for imitation jewellery are better than the gold market, which has also led to a decline in sales of gold jewelry. With more than 8,500 designs, Voylla.com is the largest online jewellery retailer in the region, and the company plans to reach 10,000 in the future. The person in charge of the company said that the company hopes to position itself as an online retail store for personal services, serving those who have no choice of jewelry and clothing. It is understood that from April 2013 to January 2014, the value of Indian jewelry exports was 1,536.294 billion rupees. Pankaj Parekh, vice chairman of the Indian Jewelry Export Promotion Council, said: "If smuggling increases, then those illegal gold will enter India." The increase in Indian gold smuggling may be a blow to its jewelry exports, because these smuggled gold and more from illegal gold Mines may trigger punitive trade measures in the United States. The United States is the main destination for Indian jewelry exports, accounting for 60% of its jewelry exports. Fibranne Unie,Fibranne Imprime,Fibranne Print,Fibranne Printed Shaoxing Shangda Textile Co., Ltd , https://www.shangdatex.com