To celebrate the 6th Anniversary of the US and Western fashion, Lu Kun, a famous local designer in Shanghai, launched a special limited-edition mikumkum dress in the American and Western fashion. Among them, there is a design that works in collaboration with supermodel Mou Chenjie.

Luxury goods consumption
In 2013, the "First Lady" Peng Liyuan appeared in various public places wearing local designers' clothing, which has aroused rave reviews from all walks of life. Chinese designer brands have also attracted unprecedented attention.
"U.S. and West Fashion has always been committed to providing local designers with a platform to show and encourage the development of local design brands," said Wang Xi, CEO of US and Western fashion, in an interview. Mr. Lu Kun, who has always been based in the high-definition market, launched this year's newly launched mikumkum clothing brand, hoping to educate Chinese consumers on the new consumption concept of luxury goods at a more elegant and realistic design and grounding gas prices. American and Western fashions have always advocated the idea of ​​rational and easy consumption of luxury goods. “I hope that in the U.S. and West platform, more Chinese women will be able to recognize our locally-designed brands and create real weariness, which will allow more women to be elegant and charming.” Lu Kun’s cooperation has been tremendous. Expectation.
Lu Kun’s good friend and supermodel Yan Chenjie also very much agreed with and supported this idea and actively participated in it. As a result, this cross-border cooperation has taken place.

Yan Chenjie interviewed Mzine for this crossover

Ideal dress
This dress is mikumkum's inspiration series, inspired by the cheongsam, and continued Lu Kun's consistent design style, in the eastern style of elegance, cuffs and skirts slightly chic ruffled edge brings a little style and small romantic. The breezes will remind people of Shanghai in the 30s and 40s of the last century. At the beginning of the year, they learned how to wear dresses and to participate in the dance. The girls leaned on their toes to walk through the gorgeous carpets. Just like a pair of good shoes will take you to find happiness, a good skirt will also take you to the new world.

Six kinds of different fabrics, each with its own wonderful, or simple or awkward, or retro nostalgia, or modern trendy, classic and detailed skirts, look down, but it is an indispensable role in the wardrobe, whenever faced with When cabinet clothes do not know what to wear, pick it up smoothly! In everyday life, the ideal dress is like this, it doesn't need to be too complex, but it will never be ignored.

This cooperation, in addition to dress Sheng Hui price, and Lu Kun specifically for the United States and the West fashion customers launched the purchase of the price increase, any purchase of clothing mikumkum that can be ¥ 99.00 to buy the original price of 199.00 black (red) nylon copper buckle belt One. And, in the event of the American West Anniversary, any purchase of the product can be purchased for ¥299.00. Buy first, limited 50!

Designer brand is not the same luxury
The original intention of mikumkum was founded by the 80-year-old designer Lu Kun, who decided to jump out of the custom-made brand of lukun and launch a more intimate fashion brand. It is sweet and lovely like a little girl, and has a sexy woman's “light mature” service. . From the girl to the woman, from the golden age of 18 to 35 years, it is the growth period, also the exploratory period, from the dress style to the lifestyle, all are exploring, maybe "not so much, just a little bit," but This "something" must be the best and the most suitable for oneself, so that no matter what kind of state you are in, you can show yourself the most elegant. Growing up in exploration, every day, is better than yesterday's own.
Lu Kun's design always has an old-school elegance. Explore its source, only to find that his growth experience is not unrelated. Lu Kun had lived in Shanghai since he was young. Shanghai women have always been the most dressed woman in the country. Even though the times have changed, the elegant and decent tie has never been interrupted in the inheritance of Shanghai women. The ingenuity of the Shanghai woman was only nurtured by the water and soil of the Sanwu area. This kind of intangible use of fashion is only bred by the European style of the West Rain, and Lu Kun was contaminated by the environment. The “Shanghai flair” in the bones is deeply ingrained, and it is only with the talent and diligence that it achieved such success today.
As the earliest and most advanced luxury e-commerce platform in the country, Chinese and Western fashion is determined to become a trend indicator for Chinese e-commerce in the 6 years of Chinese consumers' growth. Encouraging independent designers, especially local designers, to grow up and establish His own personality allows Chinese consumers to truly enjoy luxury.
Lu Kun is consistent with the consumer concept advocated by the American and Western Fashion Institutes. It is also the case that Zhai Chenjie has joined in the tripartite collision. It is a perfect cooperation that this section does not catch up with current trends, classics and styles. The United States and the West as the only official licensing platform will also give Lu Kun more support, and will give independent designers with the same ambition and talent to show more and a broader platform.