SEASON WIND Monsoon Women's Shenzhen Fashion Week Analyzes Confidence, Elegance and Innocence

Monsoon Women's Women's Fashion adhering to the "office fashion" concept, the past ten years, the monsoon with a keen eye for fashion, the East and West clothing culture and traditional and modern art perfect integration. The brand insists on adopting an international team to create a stylish commuter outfit that is suitable for both business office and leisure entertainment for modern white-collar women who are pursuing beauty and fashion. It is fashionable and unassuming, feminine and not cumbersome; style is fashionable and fashionable, and the details are unique; the combination is strong, and the wear is not monotonous. In the monsoon world, self-confidence, elegance and purity are eternal themes.

SZFW: As a successful fashion brand, what is the brand concept that supports the monsoon for so many years?

Monsoon: In fact, our brand philosophy is consistent with our corporate philosophy. Although we are in the fashion circle, we hope to create a favorite brand and respected company. What we want to express is not only the beauty of fashion, but also the desire to create intrinsic values ​​that can impress people, such as creating an elegant and active attitude towards women.

SZFW: What will be the theme of this season's seasonal monsoon release show?

Monsoon: Our theme for this autumn/winter 2015 issue is “Freeland wanderer”. The seasonal monsoon will keep up with the trend in every season and present new surprises for consumers. This catwalk should bring design elements with a sense of future technology.

SZFW: What are the expectations for the first Shenzhen Fashion Week?

Monsoon: Shenzhen is an open and innovative city. It has an international perspective in the fashion industry. The accumulation of Shenzhen in the fashion industry in these years has also been well reflected in the Chinese industry. Because of these existing basic conditions, I think that this year's Shenzhen Fashion Week has a forward-looking influence on the entire future fashion industry. Even the impact on China’s economic development is positive and far-reaching.

SZFW: Is there any new development plan for the monsoon after Fashion Week?

Monsoon: In addition to providing consumers with more fashionable dress experience in the future, we will also launch full-fledged fashion products. The long-term goal of the monsoon is to create a full-fledged boutique women's brand with a fashionable attitude.

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