The United States 10 luxury boutiques marketing strategy

For luxury goods, high-end stores are the best “distribution centers”, but if you think those stores just need to “wait and see” and wait for the sale of luxury brands, then you are wrong.

Take a look at these popular luxury goods stores in the United States. Their commonality is that they are quite large in the store space. However, in terms of the key factors such as the type of brands they are entering into, their main colors, they will never be identical: These designer brands, or enter new business areas such as jewelry and records. In short, there is only one purpose: always let the luxury consumers keep the freshest feeling and the most original impulse of fashion, and open the wallet happily. Here are the top 10 luxury stores in the United States and their characteristics.

Mitchells and Richards: Reducing Customer Overlap Mitchells and Richards have the same supply channels in the Westport, Conn., and Greenwich, two stores, but their customer base seldom overlaps.

Working closely with designers in Mitchells and Richards stores in Greenwich, attracted new fashion brands such as Manolo Blahnik and Jill Sander, and made rapid progress in jewelry sales; in Mitchells stores in Westport, Tod's and Prada handbags were even more popular. The company's annual turnover is 65 million US dollars.

Ron Herman: store and network to win with space Ron Herman has the largest business space in Melrose Avenue, a fashion district in Los Angeles, California. He specializes in selling designer products for young designers, the RHV intage series he developed, and jewelry and records.

Herman also opened a series of independent fashion stores in Beverly Hills, Brentwood and Costa Mesa, Malibu and other places in Los Angeles. It mainly sells brands such as MiuMiu and Missoni and won an unprecedented reputation. Herman is also committed to pioneering online trading and selling its own brands in Asia and Europe. The company has an annual turnover of 40 million US dollars.

Scoop: Cultivating Future Consumers In 1996, Stephen Nim Greenfield and Uzzy Abraham opened the first Scoop franchise to create a full range of fashion store forms. They follow a new development concept, paying particular attention to children who are sensitive to fashion trends and are between 2 and 12 years of age. The company has an annual turnover of 40 million US dollars.

Jeffrey: Often changing the founder of the new store Jeffrey Kalinsky has always been sensitive to fashion trends. He often organizes a number of designers to design original products for the store, such as the Project Alabama series, which limits sales of 14 kits, and sells for $12,000 each.

Recently, the Jeffrey New York store has introduced the women's new collection, named Libertine, launched by designers Johnson Hartig and Cindy Greene. While inheriting traditional jacket and knitwear design techniques, the brand has boldly adopted avant-garde cutting techniques and matched with original piping, attracting many customers. The company's annual turnover is 33 million US dollars.

Wilkes Bashford: Keeping the Trend More Respect Traditional Wilkes Bashford franchise is avant-garde but more elegant, does not give up catching the trend but more respect the tradition. Since 1966, Wilkes Bashford has become one of the best franchises in the business center of Union Square in San Francisco. The company's annual turnover is 32 million US dollars.

Stanley Korshak: Crawford Brock, the new kingpin, has been serving as Stanley Korshak**. Under his leadership, the Stanley Korshak franchise transformed into a store that sells avant-garde products such as Behnaz Sarafpour and Roberto Cavalli. He also expanded the company's business into home and wedding products, and bought a 4,600-square-meter luxury franchise store two years ago and built a bar at the entrance. The company's annual turnover is 30 million US dollars.

Tootsies: selling colors to attract eyeballs The Tootsies franchise is famous for selling colourful product lines such as Missoni, Etro and D&G. The company started off as a flagship store in Houston and a San Antonio store. Its Dallas and Atlanta offices have the strongest momentum. Last fall, the Tootsies Atlanta store expanded its store after its successful relocation. The company's annual turnover is 29 million US dollars.

Mario's: Service is King In order to ensure that the entire company focuses on services, Mario's continues to introduce new services in its branches in Portland and Seattle. In 2003, Mario's added brands such as Chloé, DerekLam and Agnona, and introduced new footwear products. Lynwood Holmberg, director of marketing at the company, said that Mario's strength lies in integrating various resources and maintaining close contact with customers. The company's annual turnover is 25 million US dollars.

Hirshleifer's: Acquiring new design products to attract more designer rookies is a consistent feature of Hirshleifer's. The company's 170-square-meter franchise stores will open in the near future, and the same area of ​​Gil Sand will appear before consumers.

Since the Chanel perfumes are widely welcomed by American women, their business area will double, and the stores of Jimmy Choo franchise and other personalized stores will soon open. The company has an annual turnover of 18.5 million US dollars.

Louis (Boston): Music and Housewares Featured In 2003, Debi Greenberg took over Louis (Boston). Today, the 420-square-meter Louis (Boston) franchise has become a music bar, with a Morgenthal Frederics glasses counter in the main lobby and a luxury home furnishings department. Mainly engaged in new works launched by mature designers, major brands include Age, Colombo, Goat and OctoHettabretz and so on. The company's annual turnover is 18 million US dollars.

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