Recently, the world's oldest car China Open in 2012 closed in Shanghai. The ultra-luxury fleet of more than 30 classic vintage cars from more than 10 countries including China, Britain, France, Germany, Belgium, Italy, and Switzerland completed the competition. .

It is reported that this is the second trip to China for this event. It is worth mentioning that whether it is the first time or the second time, China's senior men's wear online customized first-brand men's clothing is a strategic partner and sponsor of the event. It is an advocacy for introducing high-end auto racing events to China. By.

Although the brand-name men's wear is a new rising star in the domestic e-commerce industry, it has become an example of a successful cross-border, pan-entertainment-based marketing line in the industry.

In addition to being the strategic partner of the old-fashioned Auto China Open and the only officially designated custom clothing brand, it is also the official designated apparel brand for the 2011, 2012 Ya'an International Panda-Animal and Nature Film Festival and the 2010 and 2011 China Formula Grand Prix. It is a sponsor of the movie "Men is Clothes" and Liu Jiang's TV drama "Let's Get Married". It is also the official designated clothing brand of the upcoming China Auto Industry Leader Elite Golf Invitational.

In addition, the brand-name men's clothing has also been custom-made for many well-known celebrities, presenters and business people since its establishment three years ago. It has also used various channels for brand promotion and infiltration to expand brand influence.

Popular social media, such as Weibo, have also become a very important part of the marketing mix of branded menswear. The emergence of microblogging has responded to the needs of the market and is deeply loved by everyone. Take Sina Weibo as an example. At present, its registered users are nearly 400 million. Users have exceeded 100 million daily posts, and the number of certified corporate accounts has exceeded 130,000. Visible, Weibo has become an important brand window for enterprises. .

Brand-name men's wear has long been aware of the importance of microblogging and is the first wave of microblogging marketing in China. In addition to releasing product and brand information on Weibo, branded men’s clothing focuses more on interaction with users and launches various Weibo interactive activities to deliver various benefits to users. Care.

At the same time, brand-name men's clothing often invites users to pick, dine, participate in offline activities, etc., through the use of pro-people's marketing techniques, to narrow the distance between consumers, and to allow users to better understand the type of men's clothing.

According to industry insiders, the highest level of marketing is infecting people, moving people, and influencing people, and pro-people-style marketing is a process of finding, approaching, and ultimately moving target consumer groups. Nowadays, brand-name men's clothing has formed a very good reputation among users, and it has quickly become a leader in the industry by virtue of its strong word-of-mouth effect.

The present is an era of experience economy, and it is an era in which new media and traditional media are competing with each other. The essence of e-commerce marketing is the scarce attention resources of consumers. How to more effectively attract the attention of online consumers has become a profound proposition in front of many e-commerce companies. It can be said that the most powerful person who communicates with consumers is who Can firmly grasp the market opportunities.

Branded men's wear is fully aware of the essence of e-commerce brand communication, combining online and offline marketing, allowing entertainment events such as major awards and famous events to speak for brands, social networking for brand interaction, and e-commerce as a brand. service. Branded men's clothing gains maximum dissemination through the integration of marketing methods, so that every dollar spent by the company has value.