With the deep integration of the Internet and various industries, the wig industry is facing transformational pressure as a traditional labor-intensive industry. "Only by actively embracing the Internet, using the network to fill the shortcomings in the sales of the hair products industry, can turn the impact into power and expand the profit margin of the products." Zhang Kunjun, head of Qingdao Guanfa Hair Products Co., told reporters. “At the same time, the product is also transferred to high-end products.”

Last year, Guanfa Hair Products Co., Ltd. changed its previous low-end mass production and win-win mode, increased independent research and development, and registered the “premier” brand abroad, focusing on the high-end market. At present, 80% of the company's products are high-end wigs with real hair as raw materials, and the price is stable and profitable. When the national export tax rebate rate was lowered to 9% last year, the company's overall profit was not greatly affected. Orders have been placed in May this year, orders in January and February increased by 12%.

On the basis of “online” in the sales process, in order to further seize high-end small-volume orders, the sales model of Ligezhuang Town Hair Products Enterprise gradually changed from B2B to B2C, paying more attention to personalized customization, and designed for different individual consumers. Production, to win the trust of customers with high quality, individuality and uniqueness.

“Guests only need to send personal photos through the company website, we can design products suitable for the face and skin color of the guests. The hair quality, curvature and color can be customized according to the requirements of the customers.” In the production of men's wigs Qingdao Shuntai Yuanfa Products Co., Ltd., the person in charge, Ma Yanliang, while showing the fake development, told reporters. At present, the company's products, private customization accounted for 70%.

Under the leadership of the industry leader, Li Gezhuang Zhen hair products enterprises have rushed out on the Internet. At present, 90% of the enterprises in the town have expanded their online business, 80% of the companies use Alibaba International Station, AliExpress, eBay and other third-party platforms to sell, 30% of the companies independently designed the website, avoiding the third-party platform. Bidding sales, 28% of enterprises have established overseas warehouses, shortening transportation time and saving transportation costs. The wig products exported by the whole town account for one-eighth of the global market share.

The sale of wigs can go against the market, and the role of the development of the group can not be underestimated. In December 2013, Jiaozhou Hair Products Association was established, and 45 members of the Ligezhuang Town Association, accounting for 80%. "The development of the group" has made the industry less arrogant, more harmonious, and enhanced the risk-resistance.

The association has repeatedly invited experts such as Alibaba and AliExpress to conduct business guidance in Ligezhuang Town, organize training more than 30 times, and visit more than 10 times in other places to let excellent e-commerce companies share their experiences. In order to reduce logistics costs, Jiaozhou Hair Products Association cooperates with UPS Logistics to enable local hair products companies to enjoy ultra-low discounts on UPS logistics.

“A few days ago, the first China (Qingdao) hair products cross-border e-commerce ecological summit was held in Jiaozhou. The purpose of hosting this summit is to build a platform under the strategic situation of 'Internet +', relying on large-scale e-commerce platform. Support the development of hair products e-commerce enterprises.” For the future development of the industry, Li Gezhuang Town Party Committee Secretary Liu Wei is full of confidence, “Li Gezhuang Town will rely on Toto Dormy E-Commerce Co., Ltd. to build an e-commerce industry entrepreneurial base, relying on it The 'Crowdfunding Fashion' e-commerce franchise sales platform promotes the traditional advantageous industries such as hair products, handicrafts, and hats to build their own brands, promote products to the outside world, and foster the development of distinctive e-commerce fashion towns with distinctive industrial characteristics and flexible institutional mechanisms. Fertile soil."

Ligezhuang Town Hair Products Enterprise Data

Jiucheng Enterprise Expands Online Business

Bacheng Enterprise has used Alibaba International Station, AliExpress, eBay and other third-party platforms to sell 30% of its own design websites.

Wig products exported by the town account for one-eighth of the global market share