On October 21, 2008, LACOSTE and VISIONAIRE, an internationally renowned multimedia fashion art magazine, held an imaginative party at the TEMPLE HOTEL in Beijing, unveiling an unforgettable event and celebrating the 75th anniversary of the birth of LACOSTE.

LACOSTE brand Since the reform of the tennis court in the 1990s to the world-renowned multi-product line fashion kingdom, LACOSTE has gone through a legendary history of 75 years, and its classic POLO shirt has also become a distinctive symbol of the brand. The elegant, casual, and comfortable style of dress LACOSTE has advocated for many years has earned deep support from numerous cultural backgrounds. This time, in order to celebrate LACOSTE's 75th birthday, VISIONAIRE has successfully brought masterpieces from a number of internationally renowned artists to LACOSTE's POLO shirts, recreating the shock of creativity and classic fashion.

The party is located in a newly opened boutique hotel in Beijing's Dongcheng District. It was formerly an antique temple. At the event, LACOSTE followed VISIONAIRE 54 SPORT's spirit of "Bold, Cross-border, Creative-free". It combined classical Chinese elements with the essence of international fashion to create an exquisite party fantasy.