Service Expo inspects RI&G Egu brand innovation

At the 9th China International Casual Wear Expo held in Zhongshan in October, the Egu brand, which led the “third-generation casual” apparel, became the best point of view and the biggest winner for many exhibitors. The clothing fair fully reviewed the achievements and achievements of Ego in all aspects of brand innovation.

At the 9th China International Casual Wear Expo held in Zhongshan in October, the Egu brand, which led the "third generation leisure" apparel, became the best point of view and the biggest winner for many exhibitors. The clothing fair fully reviewed the achievements and achievements of Ego in all aspects of brand innovation. Eggu presented visitors with a brand-new brand image through novel and unique special exhibitions, dynamic publicity and special exhibitions for seasonal products. "All the efforts made have made qualitative changes. Whether it is the transformation of product style and quality, the improvement of terminal image updating and management, or the expansion of market scale and the improvement of network outlets, they all form a segment with the current public brand, which has opened a certain gap.

At the special event of the brand, Aigu released the trend of casual wear in the spring and summer of 2009. The theme was named "wearing Yue City." As an extension of the theme of “Enchanting City” in Autumn/Winter 08, it can be understood as a cross-city ambiguity, a wider expression of the humanistic pursuit of advocating nature and environmental protection, and it can be understood as a new experience of modern people pursuing their own pleasant feelings in wearing. new trend.

At the special exhibition of the Expo, Eggu did not spend huge sums to build a luxury pavilion, but relied on the plain creative concept, generous and unique design, overall color at one go, and flat finishing of the finishing touches. A pavilion atmosphere that matches the brand's unique qualities. Coupled with the background music, you can feel the pursuit of fashion life and exquisite sentiment from the top to the bottom. Yigu Exhibition Hall won the "Best Booth Award" for this Expo.

In an interview with the reporter, Wang Gujun, chairman of Aigu, said that innovation alone is the solution to the development of China's casual wear industry. As a concept proponent, Aigu achieved significant benefits through the good practice of "third-generation casual wear." The product quality has been greatly improved, fashion elements are more abundant, brand personality is more distinct, and there are more than 500 stores, and the development momentum is rapidly increasing. At the same time, the entire apparel industry is also very interested in this, and more and more brand companies understand and realize the concept essence of the “third generation leisure” fashion features. In the brand practice, they are more and more “fashionable, individualized. With the trend of high quality, China's casual wear has begun to show new trends, new looks and new developments.