KingCamp 09's new conference highlights the "outdoor products experts" market positioning

On the morning of September 11, KingCamp's new spring/summer 09 conference was held in Beijing's KingCamp headquarters. This new product launch will be based on the concept of "wild, unrestrained, free" "Califonia California" as its conceptual theme. The ancient and mysterious Indian culture and the Cangjinjin California landform are the sources of inspiration for designers.

On the morning of September 11, KingCamp's new spring/summer 09 conference was held in Beijing's KingCamp headquarters. This new product launch will be based on the concept of "wild, unrestrained, free" "Califonia California" as its conceptual theme. The ancient and mysterious Indian culture and the Cangjinjin California landform are the sources of inspiration for designers.

At the meeting, Mr. SHU GUOKING, the founder of KingCamp, announced for the first time the KingCamp's “chic, select, and worry-free” brand core values ​​and the market positioning of KingCamp “outdoor supplies experts”.

According to SHU GUOKING, "King Chic" represents a unique and unique design of KingCamp, unique colors, and innovative process designs that reflect KingCamp's visual experience and taste. "Selection" represents the quality and value of KingCamp. Fine selection, color refinement, process excellence, highlight the brand's grade; "Worry-free" represents the KingCamp sales seeking truth, zero after-sales service quality concerns...

KingCamp brand founder Xu Guoqing (SHU GUOKING)

As we all know, as a leader in outdoor brands in China, the first brand of outdoor camping equipment in China, KingCamp is famous for its high-quality, world-class outdoor equipment. Compared to its equipment, KingCamp's outdoor clothing is slightly younger because it enters the Chinese market later.

However, we also noticed that KingCamp did not hesitate to invest heavily in the introduction of a world-class Italian design team in 2008, and quickly launched KingCamp08 autumn and winter "Shangri-La" series and 09 spring and summer "Califonia California" series of outdoor clothing, with a new high-profile debut design. Unique and unique styles and elegant and stylish international tastes give people a refreshing feeling, which surpasses the impression that outdoor clothing is only dominated by functions, causing controversy and concern in the industry and the media.

KingCamp sent a signal to the industry that it should not only be the boss of outdoor equipment, but also the boss of outdoor clothing! This coincides with the ambition of the brand founder Mr. SHU GUOKING to make a high-profile and clear understanding of KingCamp as an “outdoor product expert” at the meeting.

At the meeting, KingCamp’s Sales Director Gao Yang, Brand Manager Qin Yinghuan, and Product Manager Yang Zhen Bo made splendid speeches on various areas of responsibility. The spring and summer new product launch conference was held in the afternoon. The KingCamp headquarters was full of handsome men and women, and the beautiful and elegant interpretations and performances of the “Califonia California” T-Taiwan catwalks and designers once again pushed the conference atmosphere to a climax.

KingCamp Sales Director High

KingCamp Product Manager Yang Zhenbo

QinChan, Brand Promotion Manager, KingCamp

The new appearance of the KingCamp09 spring and summer new product conference won the unanimous applause of the national distributors. Some dealers stated that KingCamp used actual actions to inspire dealers to see the promising prospects of the Chinese outdoor industry again when outdoor industry sales were not particularly satisfactory this year. Industry experts believe that: KingCamp's new breakthrough in outdoor apparel colors and styles in 2009 has made it even more of an international, first-class brand's atmosphere and fashion on the basis of ensuring its functions. At the same time, its “wild, unrestrained, free” “Califonia California” personality theme is closer to the tastes of high-end consumers.

Experts predict that KingCamp's huge investment in outdoor clothing and the ever-increasing professional outdoor equipment in KingCamp will make KingCamp usher in a new year of gold sales in 2009. And laid its unique position as an industry leader and “outdoor supplies expert”. According to statistics, in 2008 KingCamp's outdoor products have spread over 30 countries in the world and more than 400 sales outlets have been established in more than 80 cities in China.