On September 18-21, the 2018 Keqiao Fashion Week (autumn) hosted by the People's Government of Keqiao District, Shaoxing City will be held in Keqiao, Shaoxing, Zhejiang. The “One Show, Four Matches, Ten Shows” and “Into Milan” activities will be held. Together constitute the exciting content of this fashion week. During the Fashion Week, the 2018 World Cloth Conference and the 2018 China Shaoxing Keqiao International Textile Expo (Autumn) will be held concurrently. The three international events will be interactive and will lead the fashion discourse and fashion of Keqiao and even China's textile industry. The improvement of strength creates a favorable opportunity.

2018 Keqiao Fashion Week (Autumn) takes "fashion new layout" as the theme, relying on Keqiao textile industry as the main value ecosystem, linking high-end high-quality resources of global industrial chain, with trend release, artificial intelligence, fabric innovation, authoritative competition The fashion and creative activities of fashion show, design and exhibition, international exchange and industry docking, continue to deepen and create and enhance the international brand image and market-oriented commercial value of Keqiao fashion industry, and open Keqiao and the world fashion and frontier. The window of the trend dialogue promotes Keqiao to the new highland of fashion and opens up a new global layout of the fashion industry.

Compared with the previous fashion week, this autumn fashion week is full of new ideas and highlights.

Connected to "two seasons a year" international trend

Following Spring Fashion Week's release of "2019 Spring and Summer Chinese Women's Fabric Fashion Trends", Autumn Fashion Week will continue to release the "2019/20 Autumn and Winter Chinese Women's Fabric Fashion Trends" in the form of a combination of dynamic and static, in line with the internationalization of "two seasons a year" The trend of fashion and the release of fashion brands fully demonstrate the representativeness and leadership of Keqiao in the creativity, design and technology of women's fabrics. The “China Women's Fabric Fashion Trend” was published by the China Textile Information Center and the National Textile Product Development Center. It is a comprehensive and in-depth analysis of the multi-dimensionality of the consumer market based on the scientific forecasting system with both trend commonality and popular elements. Future product development direction, cutting-edge design concepts and market trends in the field of terminal applications provide more scientific basis and professional guidance for enterprise product development, helping enterprises to enhance the comprehensive competitiveness of textile fabrics in terms of quality, style, function and market application. .

Trend-inspiration map

In the fall fashion week, the related activities of “China Women's Fabric Fashion Trend” as the core include: “The 2019/20 Autumn and Winter Chinese Women's Fabric Fashion Trends Release Show” led by the famous Gaoding fashion designer Wang Peijun; Block high-quality innovative fabrics and integrate the "Palm Trend" artificial intelligence experience "2019/20 autumn and winter Chinese women's fabrics trend trend static exhibition"; fabric trend experts in the fashion design exhibition "2019/20 autumn and winter Chinese women's fabrics fashion trend interpretation"; The "China Women's Fabric Research Trend Center" held at the opening ceremony was held at the Keqiao ceremony.

Integrated fashion design, eye-catching Keqiao fashion

In order to improve the influence of Keqiao Fashion Week at home and abroad, this Fashion Week will hold the “2018 Fashion Design Exhibition” for the first time in the Keqiao·China Textile City International Convention and Exhibition Center, in addition to retaining the original competition and show performance. The design exhibition focuses on “trend guidance, design guidance” and is divided into four main blocks: fashion trend zone, original design zone, design brand zone and dynamic display zone. It will focus on the development of Keqiao fashion creative industry and “every day. The development of fashion.

2018 China Fashion Fabric Design Competition Excellent Products

“2018 Fashion Design Exhibition” is based on the fashion creative design release, which combines the research results of fashion trends, the resources of China's high-quality fabric suppliers, the resources of Keqiao textile brand, the new design resources and the innovation of textile fabrics, in the form of exhibitions, dynamics and statics. To create an international fashion exchange and trade show platform, the overall presentation: "2019/20 autumn and winter Chinese women's fabric trends"; China Fashion Fabric Design Competition, China International Fashion Creative Design Competition, China Patchwork Creative Design Competition, Keqiao China International Dress Excellent works of four major events in the design competition; Keqiao excellent textile enterprise innovation products; fashion new product dynamic release show, international fashion design forum and fashion trend forum.

Mutual exploration to explore the new layout of “One Belt, One Road”

In recent years, Keqiao has comprehensively deepened reforms, actively seized the strategic opportunity of “One Belt, One Road”, and fully utilized the new advantages of “printing and dyeing + market + fashion” and devoted itself to the construction of “International Textile Capital”. This autumn fashion week will focus on the “One Belt, One Road” layout of China Textile City, and explore and strengthen cooperation and exchange with Milan, the international fashion capital. Fashion Week will host the "Milan Polytechnic University Graduation Design Show" for the first time, and invites Arturo Dell'acqua Bellavitis, former president of the Italian Polytechnic Design Institute and Italian triennial director, to conduct international fashion innovation in the Keqiao Fashion Design Forum forum area. A professional speech in the design direction, and will also open the “Silk Keqiao-Milan Pavilion” in Milan, which will optimize the local high-quality fabrics of Keqiao, and will be displayed in Italy in normalization. It is planned to launch the “Into Milan” fashion in late October. Docking activities. The increase of Keqiao Fashion Week's internationalization elements and formal innovation will promote Keqiao to enter the world fashion stage with a brand-new image and enhance its international influence and international status.

At the same time, with the in-depth construction of China Textile CBD International Fashion Center, this autumn fashion week draws on the international and domestic famous fashion week (fashion week) mode, the main show venue is relatively fixed, will be "Oriental Milan" international fashion release center As the permanent main show of Keqiao Fashion Week, the Spring and Autumn Fashion Weeks are held regularly, and the “Everyday Fashion” series of activities is regularly carried out.

"Oriental Milan" International Fashion Publishing Center

In addition, Keqiao local original brand show, Ding Lin & Jinzizi joint release show, Ling Yali·White 芍, ZIHUI parent-child high-level custom release show, “China Textile City Cup” 2018 China International Fashion Design Competition Awards Ceremony, China Textile CBD Inauguration Ceremony of International Fashion Publishing Center, China Textile City Fashion Fabric Trend Show, China Textile City Fashion Space Static Exhibition, “Shengjia Cup” 4th China Patchwork Creative Design Competition, “Dunli Yiyi” 2nd Ke The Bridge·China International Dress Design Competition and other events will also be presented during the 2018 Keqiao Fashion Week (Autumn).

Keqiao, Shaoxing, Zhejiang is the world's textile capital in the new era. It has always been called the economic zone with “on a piece of cloth”. The textile production capacity accounts for about one-half of Zhejiang Province and one-third of the country. In 2017, Keqiao District achieved a textile export of 62.1 billion yuan. It is the first district (county) in Zhejiang Province with a single industry export exceeding 10 billion US dollars. It has successfully established itself as a national demonstration base for foreign trade transformation and upgrading. Today's Keqiao is closely surrounding the strategic positioning of “Shaoxing in the construction of large cities in Shaoxing and the bridgehead in the Shanghai-Hangzhou metropolitan area”, fully integrating the international fashion ecosystem and building a new pattern of opening up.

Keqiao Fashion Week has been successfully held for four consecutive years since 2015. "As a high-quality carrier for Keqiao's fashion industry development, Fashion Week has played a leading role in cultural creativity and fashion elements, in order to promote Keqiao textile industry and even China's textile industry from a single manufacturing economy to a manufacturing economy and a service economy. The multi-symbiosis transformation of the form has contributed to the transformation." The relevant person in charge of the Keqiao District Creative Industry Service Center said.

The 2018 Keqiao Fashion Week (Autumn), which will be held in September, is in line with the spring fashion Monday, with both internal and external training, with fashion as the link, with creative fabrics as the core, to jointly build Keqiao's complete fashion creative system, presenting Keqiao fashion industry. The value orientation and rich content of high quality development. Through the gathering and integration of high-quality resources in the international and domestic industries, the activities will promote the promotion and development of the traditional textile industry and China Textile City, and accelerate the pace of development of Keqiao Fashion and Creative Industry.

Guiding unit: China Textile Industry Federation

Organizer: People's Government of Keqiao District, Shaoxing City

Organizer: China Textile Information Center Textile Product Development Center Shaoxing Keqiao District Science and Technology Bureau

Shaoxing Keqiao District China Textile City Construction Management Committee Shaoxing Keqiao District Convention and Exhibition Industry Development Office

Shaoxing Keqiao District CBD Construction Command Office

Partner: China Europe Innovation Center, Milan Polytechnic University, Zhejiang Xingchuan Culture Media Co., Ltd.

Zhejiang Institute of Patchwork, Zhejiang University of Technology, Zhijiang College