New York time local time January 18, 2018, the New York Mens Week organizer CFDA (American Fashion Designers Association), together with Alibaba's Tmall and CFDA China exclusive strategic partner Sunchi fashion (Suntchi) announced that will be in 2 New York Fashion Week Tmall China Day was held on the New York Men’s Week’s official calendar to showcase the latest collections from China’s outstanding designers and brands, helping Chinese designers and brands enter the New York Fashion Week stage and the US market . The mission of "China Day" is to allow Chinese design to have a stronger influence on the global stage and ultimately promote its global business development.

The participating Chinese brands include two large-scale listed apparel companies, an independent designer brand and a trendy brand. They are China's leading fashion brand PEACEBIRD, China sportswear giant LI-NING, Chen Peng (chenpeng), famous for its full-featured down apparel, and CLOT founded by Edison Chen and Pan Shiheng.

Through this brand portfolio participating in New York Fashion Week China Day, you can see whether it is all the way to create a local model commercial brand; or those young designers who are adept at developing strongly influenced by the West. Brands are striving to achieve an international vision from different perspectives and paths. It will be easier for the global understanding of the status quo of diversification and multi-characteristics of the Chinese fashion industry to stand on the international fashion week through the way of collection.

By setting up China Day through New York Fashion Week, you can see an open, diverse, inclusive attitude behind the scenes. Steven Kolb, chief executive of the American Fashion Designers Association, said: "By displaying the most anticipated Chinese fashion designs to the US fashion industry, 'China Day' allows us to further expand the size of the New York Men's Wear Week."

Build a platform to connect China's fashion with the US market

The “New York Fashion Week Tmall China Day” will be the first time that Chinese brands have made their debut in the name of “National Day”.

This choice is not accidental. In 1943, New York Fashion Week was born as the world's first fashion week. Thanks to the help of American fashion, a bloody road has been struck in an industry that is almost occupied by France and has since entered a period of rapid development. Nowadays, as one of the four major fashion weeks in the world, it relies on a large American home market and a distinctive American style. It maintains an exquisite balance between realism and brand innovation.

Compared with Europe, China and the United States have more in common. Like China, the United States has a vast territory and has already had its own demand and huge domestic market. The commercial operation is very mature. There are also complex differences in consumption habits and aesthetics between domestic regions, and it is easier to form a more diversified brand architecture. From the development of the American market and the fashion industry, we may be able to find a lot of valuable experience.

On the other hand, in China, due to the short history of the fashion industry, special national conditions and development stages, the world’s attention and understanding of the Chinese fashion industry are generally less; at the same time, China is in the process of escalating consumption and has a population of nearly 1.4 billion people. The world’s fashion luxury brands and the group’s most important target market. Globalization has shaped the interaction of the fashion industry. The rapid development of the Chinese economy is also accelerating the globalization of the Chinese fashion industry. The "China Day" born under this premise may be able to gain more media awareness and attention for China in the United States and even in the global market. Through this international soil that is most suitable for Chinese fashion, the world sees Chinese design that combines "local" and "world" in order to promote its international business development.

Talking about the "Tmall China Day" project, Steven Kolb, CEO of the American Fashion Designers Association, said: "By showing the most anticipated Chinese fashion design to the US fashion industry, 'Tmall China Day' allows us to further expand the men's wear in New York. Weekly scale."

Above: PEACEBIRD brand clothing

Pictured above: PEACEBIRD couture designer Hong Yangwei (left), men's designer Xu Ying (right)

Diversified brand portfolio representing contemporary Chinese design

The "New York Fashion Week Tmall China Day" advisory committee includes Steven Kolb, CEO of CFDA, Liu Xiuyun, General Manager of Tmall Clothing, Lü Xiaolei, Deputy Secretary General of Shanghai Fashion Week Organizing Committee, and founder and CEO of Centrino Fashion. Tao. In addition, Justin Berkowitz, director of men's fashion at Bloomingdale's in the United States, and the partner of Yan Huasheng and Cui Dan, editor-in-chief of T-Shi Shangzhi also gave full support to China Day.

It is understood that the "Tmall China Day" set up an internal selection mechanism, including brand registration, preliminary selection, and then screening according to the requirements of the New York Men's Wear Week for brand names. The Committee finally confirmed that the four most representative The consumer market of different consumer classes in China represents the current brand of Chinese fashion. In terms of brand selection, the organizers stated that they hope not to use a single design aesthetic, development history, or commercial scale as a criterion for judgment, but to include both commercial brands and cutting-edge designer brands at the same time in the hope of being able to accurately and comprehensively outline the brand. The diversified and complete ecology of the Chinese fashion industry.

For the selected brands, the general manager of Tmall clothing Liu Xiuyun said: "Peaceful bird represents China's most successful, most rapid development, most sought after by local young people. Li Ning is undoubtedly the brand representative of the Chinese sports industry Not only that, Li Ning himself is also a legendary leader.Peng Chen is a representative of China's cutting-edge designers, has just graduated from London Fashion Institute, but his design has emerged in the international fashion platform, has many star fans CLOT is the original Chinese street fashion brand that is attracting attention among young people."

Taiping bird said: As a member of the Chinese fashion brand camp, I hope to speak for Chinese fashion, borrow a free and open city like New York, try the first overseas appearance, choose New York because of the diversity and freedom advocated in the spirit of the brand It is consistent; at the same time, the future Taiping Bird must be a multinational company. At present, it also has cooperation with foreign brands. With such an opportunity, it will utter a voice in overseas media, accumulate brand volume, and look for more overseas opportunities; at the same time, it hopes to feed back to In the domestic market, we gain greater voice; at the same time, we also use the resources of Chinese buyers during the Japanese period to occupy the minds of the top fashionistas.

"Tmall China Day" entered the official schedule of New York Men's Week that is local time February 7th, New York Mens Week official show skylight Modern will be in three time periods (10:00 -11:00am, 2:00-3 :00pm, 6:00-7:00pm) Showcasing new products of the 2018 autumn and winter series of PEACEBIRD, LI-NING, CLOT and CHENPENG in the form of Runway Show and Presentation; February 5 – February During the 7th day, Skylight Modern, the official show site, will set up a space for exclusive exhibitions of Tmall China Day to collectively present Chinese designers and brands. In addition, it will cooperate with Showroom in New York City on February 5 to February 10. During the invitation, buyers from the mainstream retail industry in the United States will place orders.

Above: LI-NING brand clothing

The three parties jointly help China and the United States to communicate in the fashion industry

“New York Fashion Week Tmall China Day” is the result of strong cooperation between CFDA, Tmall and Centrino Fashion. Tmall is a strategic partner for home appliance manufacturers in New York Fashion Week in China. The cooperation between the two parties aims to promote the exchange and integration of the fashion industry in China and the United States: on the one hand, through the cooperation of the two parties, Chinese designers are given higher international commercial recognition. The strategic layout of global markets for Chinese business brands, brand building, and expansion of overseas sales channels will help. On the other hand, it also attracts outstanding American fashion brands and designers to enter the Chinese commercial market and realize the commercial value of the Tmall platform.

According to Tmall, "China Day" is another milestone after Tmall and New York Fashion Week become official strategic partners, and it is part of Tmall's global branding and integration of resources in the field of luxury and fashion.

Tmall will also provide new retail technical support for China Day. Hundreds of millions of customers around the world will be able to buy some of the products displayed at the conference immediately after the conference, on the page of Tmall's “New York Fashion Week Tmall China Day”. This is a brand new engine that will be bought immediately after the new retail promotion fashion week. Currently, high-end brands such as Burberry, Tommy Hilfiger and See Now Buy Now online live technology and retail solutions are available at Tmall. Realized. The future Alibaba's new retail technology and data support will promote Fashion Week's innovation more comprehensively.

Above: Designer Brand Chenpeng

“I am very pleased to work with CFDA and Centrino Fashion to create 'New York Fashion Week Tmall China Day'. Our goal is to help support emerging Chinese designers, help them gain more international exposure, and showcase mature Chinese brands. To provide them with channels for achieving international growth.” Liu Xiuyun, general manager of Tmall clothing, said: “As the most influential B2C e-commerce platform in China, Tmall apparel occupies 80% of the Chinese market, and is almost all known worldwide. Apparel brands have settled in. At the beginning of 2018, a new era of empowered brands was opened with new retail, and 550 million active users were used as big data enabling engines to deepen new retail aspects such as brand strategy, product planning, brand marketing, and omnichannel. Enabling Tmall Businesses helps the brand grow in the global market.”

"Thanks to Tmall's platform and technological advantages, the original intention of 'China Day' is to let the world understand the real fashion retail industry under the integration of Chinese fashion and the Internet, and promote the real and authentic Chinese fashion that can truly represent contemporary China and go international. Promote the development of Chinese branded business, let Chinese design exert more powerful influence on the global stage, and we also hope that through Tmall China Day, Chinese brands and designers can better understand the US market and the future in the US Can also make a difference." Fang Tao, Centrino Fashion CEO said. "I hope the New York Fashion Week Tmall China Day can establish a link between Chinese fashion and the American market, build a platform, and establish a long-term, market-based effective mechanism."

Centrino Fashion signed a five-year exclusive Chinese strategic cooperation agreement with CFDA in 2017. As a leading fashion, lifestyle and entertainment company in China, and an official partner of New York Fashion Week, Centrino Fashion has always been committed to establishing a connection between the East and West fashion industries, providing Chinese companies with overseas voice and business development, and at the same time promoting Chinese business. Network and brand giants collaborate with American designers and fashion brands.

Shanghai Fashion Week is also a partner of the New York Fashion Week Tmall China Day. After each quarter of "China Day" is displayed in the United States, it plans to return to Shanghai Fashion Week and co-host the "China Day in Shanghai" landing event with Shanghai Fashion Week.

“Through the efforts of partners at all levels, we have integrated New York Fashion Week, Shanghai Fashion Week, fashion show and Showroom in series. Not only do show release and product presentation, but we are still thinking about how to Sales in the US market, at the same time, the first time through the e-commerce approach to sales in China.” The organizers said: "'China Day' can be said to be a show show, e-commerce and new retail integration presentation ."

Steven Kolb, chief executive of the American Fashion Designers Association, said: "The "China Day" project is part of the international alliance established by the American Fashion Designers Association's overall strategy for the CFDA, which will ultimately help enhance the global influence of American fashion."

Above: CLOT brand

Above: Edison Chen, founder of the CLOT brand (left), Kevin Poon (right)

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