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The AOGO brand is stylish and exquisite, fully embodying the fun of Mix and Match.
AOGO is a well-known clothing brand that belongs to Fujian Herun Investment Development Co., Ltd. The company has a diverse portfolio including logistics, resort hotels, and aquatic products. In 2007, AOGO established Xiamen EASTSHOW Apparel Company, marking its expansion in the fashion industry. That same year, it acquired the French fashion brand AOGO, aiming to better adapt to the global market. In July 2009, Shenzhen Gelgar Clothing Co., Ltd. was founded as a wholly-owned subsidiary, focusing on design, production, and sales.
The name "AOGO" originates from Latin, symbolizing continuous progress and movement, reflecting an art of life centered around people. It represents a free-spirited and fashionable lifestyle, where design details are seamlessly blended with leisure elements. This fusion creates stylish and elegant pieces that are both feminine and versatile, allowing for creative mixing and matching. With soft fabrics, gentle colors, and a style that resonates with everyday life, AOGO offers a fresh, comfortable, and modern look.
The brand primarily targets women aged 25 to 38—urban professionals with high cultural backgrounds, unique personalities, and a solid economic foundation. Their clothing line ranges from 199 to 699 yuan for spring and summer collections, with an average price of 399 yuan, while autumn and winter collections range between 299 and 1399 yuan, averaging 499 yuan.
As one of the core drivers of profit for clothing brands, effective commodity operations ensure smooth product circulation, reduce inventory risks, and support strong retail performance. AOGO’s operation team has developed a new strategy focused on rapid design, quick production, fast sales, and frequent updates, ensuring the brand stays ahead of trends. By adopting an “excellence†brand management model, AOGO continuously introduces new styles while minimizing inventory costs and the need for deep discounts. This approach not only enhances customer satisfaction but also strengthens the brand's market presence.