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Chu Weiwei brand SZIC Women's Pavilion dominate
The Shenzhen Convention and Exhibition Center Hall 1 was buzzing with energy as the long-awaited 10th China (Shenzhen) International Clothing & Accessories Fair officially kicked off. The crowd moved like a flowing river, filled with excitement and anticipation. Among the many highlights of the event, the Women’s Pavilion in Hall 1 stood out as one of the most anticipated areas, drawing a high level of attention from both industry professionals and fashion enthusiasts.
As a leading force in the Chinese women's apparel market, the fair attracted numerous well-known brands, including Chu Weiwei, Fenlan, and Masfil. Among them, the French brand Chu Weiwei made a strong impression by transforming its booth into an immersive French experience. Instead of a typical retail setup, the brand created a mini-museum-style space that transported visitors into the heart of Parisian culture.
Lavender scents filled the air, soft French chansons played in the background, and the aroma of freshly baked pastries added to the sensory journey. Visitors were not just shopping—they were living a romantic French lifestyle, completely captivated by the atmosphere. Many lingered for hours, exploring every corner of the booth, taking photos, and sharing their experiences on social media.
In addition to Hall 1, the second entrance led to the Boutique Women’s Pavilion, where more exclusive and designer brands showcased their latest collections. With such a vibrant mix of fashion, culture, and innovation, this year’s fair promises to be one of the most exciting events in the industry.
If you're curious about what's trending this season, take a look through the photographer's lens to get a first-hand glimpse of the action!