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Year of the Rabbit "Creating" Rabbit Business to Business Opportunity
In the Year of the Rabbit, it's no surprise that rabbit-themed dolls and household items have become a major trend in the online shopping market. As the Chinese zodiac year begins, consumers are showing a strong interest in products featuring the beloved rabbit symbol.
A reporter searched for "rabbit" and "toy" on Taobao.com, China’s largest e-commerce platform, and found over 40,000 related listings. From candy cans shaped like rabbits to blue-and-white porcelain figurines, there's an impressive variety of products available. Popular items include cartoon piggy banks featuring "Rabbit Dad," "Rabbit Mom," and "Rabbit Bunny," as well as rabbit-shaped keychains, wallets, pillows, and fridge magnets. These creative and affordable items have captured the attention of many buyers, with some high-quality stores reporting over 2,000 sales in just two days.
One seller from Fuyang, Hangzhou, who specializes in plush toys, told the reporter that red Hongyun rabbits started selling well even before the holiday season. However, not all shops followed the same path. A unique shop called "Potika" caught attention with a rabbit toy wearing red pants. On its first day of release, it was snapped up over 500 times. The manager, Xiao Feng, explained that for toy designers, the rabbit in the Chinese zodiac is one of the most lovable and versatile characters. Inspired by this, he wanted to create his own brand, starting with a "kicking rabbit" concept. Before the holiday, "Potika" had already registered its trademark. The design of the cartoon rabbit with red pants was created by Xiao Feng himself, and the factory produced it based on his original artwork. He initially ordered 2,000 units, which sold out quickly, forcing him to rush the factory to start production again.