In 2005 and 2006, 361 Degrees won successive honors such as "China Famous Brand" and "China Famous Brand" and quickly grew to become the industry leader. At the beginning of its founding, 361 Degrees conquered the majority of Chinese consumers with their brand belief in sports, business, and society. However, in recent years, the quality of 361-degree products has been repeatedly complained, and in the face of these complaints, 361's attitude is not satisfactory.

Since the National Day, less than two months have passed since the publication received many complaints from consumers about 361 degree quality problems.

No reputation for aircraft cannons will not work. On October 6, 2010, Mr. Huang bought shoes at the 361 store in the pedestrian street of Nan'an Town, Gaoyao City, Guangdong Province. The original price of Mr. Huang’s fancy shoes was RMB 439. The salesperson told Mr. Huang that the National Day. During this period, you can buy 20% off this pair of shoes and buy one get one free if you buy at the original price. Mr. Huang did not bring enough money. After returning home to withdraw money, the salesperson suddenly told him that the shoes could not be bought for one, get one and sold at the original price. “Before I said it clearly, I’d like to go back and get my money and buy it. After I came back, I wouldn’t sell it to me. What kind of service do you say that 361 is like this? The artillery does not work," said Mr. Huang.

Bad attitude to strong sales and strong sales On October 11, 2010, according to Ouyang, Nanjing, he bought shoes at the 361 shop near the Confucius Temple in Nanjing. Ouyang ** fancy leather shoes on the head, dip a pile of glue, the salesman said the glue wiped off, the result when Mr. Ouyang wiped for a long time and wiped off, asked to change shoes, but the salesperson said Small size of the color style out of stock, so that Ouyang ** choose this style of other colors or other styles, but Ouyang ** have not fancy, so do not agree with the request for return. However, the salesperson refused her request on the ground that the ticket was not returned. Ouyang **: "The sales staff can only choose the same or higher prices, and they can buy and sell."

Afterwards, at the request of Ouyang, the shop assistant had a refund, but she still expressed dissatisfaction with the service attitude of the salesperson: “The clerk was still very confident to tell me what her job number was and asked me to complain. Although the incident was resolved, my heart has left a lot of embarrassment."

The quality of the poor horses are all clouds October 10, 2010, Ma ** in Changge 361 star shop to buy a purple Sweater, clothes 239 original price, hit 8.8 fold, after washing the home once washed, the color will be into a film Lost, lost brick yellow & color. On October 22, she took the sweater to find the shop to discuss the solution. After returning the clothes to the head office, the store said it would return the original clothes to the horse, and then the horse would buy another 1/3 of the money. The same paragraph. Ma ** was not satisfied with this approach. "I couldn't wear the clothes I had originally lost. It was useless for us. I couldn't wear it. I bought another one-third of my money. , isn’t it twice last time?” The reporter learned that after Ma ** went to the local industry and commerce office to complain, under the mediation of the Chamber of Commerce and Industry, after about a month, 361 degrees company agreed to give her a free one. Pieces of clothes of the same price. In the end Ma Yue selected a cotton-padded jacket. The price of the cotton-padded jacket was 339 yuan, and Ma Yue added 100 yuan. She said: "The clothes bought later were not discounted, they couldn't participate in the event, and finally they thought about it. Adding 1/3 of the money doesn't make a difference, because it's too long, so it's just like that."

In response to the above complaints, our company sent a special letter to 361 Degrees International Co., Ltd. The relevant staff did not provide feedback on these issues. Although it is difficult to protect human rights, there are also laws that govern our country’s Consumer Rights Protection Law: Business operators and consumers should follow the principles of voluntariness, equality, fairness, and good faith. However, all the above-mentioned situations regarding 361 degrees are obviously contrary to the above principles.

The reporter also learned from online information that clothes and shoes, especially footwear complaints, have occupied a certain proportion in various complaints, but consumers often find it difficult to successfully safeguard their rights. One of the main reasons is that it is difficult to detect. After a problem with a product, businesses tend to scuttle for quality issues. If consumers are skeptical, the business will allow consumers to take their shoes to the quality supervision department for testing. Once tested, consumers will have to pay hundreds of dollars for testing. Running around for shoes and clothes, it takes time to get out of work, wasted money sometimes exceeds the value of the product itself, and many consumers can only think of themselves as unlucky.

However, Difficulty does not mean that rights cannot be safeguarded. Consumers can still maintain their legitimate rights and interests in accordance with the relevant regulations. The State Three Guarantees Regulations: Provides "packages" for failures that are not due to user use or improper storage, but to product quality problems. "Repair, replacement, return" three packs of services, products within 7 days from the date of sale, performance failure, consumers can choose to return, exchange or repair. L5 days, performance failure occurs, consumers can choose to exchange or repair. Consumers may also promptly complain to the consumer rights protection department when they encounter problems.

Escape from the development of the enterprise will not give power to reporters to understand that the number of complaints on the quality and after-sales service of 361 degrees on the Internet are numerous, and many customers also said they no longer purchase 361 degrees.

What kind of mentality does the 361-degree "self-inflicted signboard" behavior represent? It is a numbness of various customer complaints. Or is the brand too confident to lose the small part of the customer?

In the market, when some brand enterprises face problems with their products, the first reaction is often a lack of positive interaction with consumers, more choice is to escape, may have obtained short-term profits, but it has damaged the original better The brand image, in turn, reduces the consumer’s reputation and reputation. In a word, the self-destructive image does not say that it also loses the source of customers and loses his wife.

A brand enterprise wants to develop, not only depends on the product quality, perfect after-sales service is also very important, when consumers encounter product quality problems, the company can first face the problem, if it is within the scope of the Three Guarantees, it should be as soon as possible Helping consumers solve problems can reflect the style that a brand company should have.