Author: Lee can fly

From a personal point of view, I think that the introduction of these policies by the state is inevitable. It will only be a matter of time, and even if this year is not introduced, it will not be introduced in the next year. The time for the future will surely be introduced. Faced with the challenges of various issues at home and abroad, the development of enterprises should focus on the product...

INTRODUCTION: The Tao City News conducted an interview on the topic of “Whether it is necessary to limit the export of ceramic products at a low price” in the 930th issue to Chen Guang'an, export manager of Guangdong Mengjia Ceramic Industry Co., Ltd. and Liu Xuesong, marketing director of Foshan Cainuo Ceramics Co., Ltd. In an exclusive interview, Chen Guang'an stated that there is no need for the state to introduce such measures to limit the low-cost exports of ceramic products, while Liu Xuesong believes that the state may issue a series of policies to limit the low-cost export of ceramic products, but this policy does not have much of an effect on their own companies. Impact, it is recommended that companies should strengthen their own promotion. In this issue, Wei Chujie, director of the Guixiang Ceramics Association Office in Chaoan County, and Fan Huacai, production manager of Vicini Ceramics Co., Ltd. were invited to continue in-depth discussions on this topic.

There is a need for it, and the advantages outweigh the disadvantages - Wei Chujie, director of the Guxiang Ceramic Association Office in Chaoan County

The development of the ceramics industry today has faced more and more problems and pressures, especially in terms of energy and environmental protection. The products produced at the expense of high energy consumption and environmental pollution have not sold it as it should. Value, this is the industry should attach great importance to and reflect on.

The state has a series of policies to limit the necessity of low-cost export of ceramic products. If these policies are implemented, they will certainly have a great impact on some export enterprises in a short period of time, especially the impact of SMEs. However, from another perspective, these restrictive policies will force companies to continuously seek breakthroughs, including adjusting production structure, upgrading production processes, developing new technologies, and producing high-tech and high-value-added products. Become bigger and stronger. At the same time, companies must also formulate long-term system development strategies, soberly realize that they must upgrade their influence through industrial upgrading, instead of staying at the level of price-to-quality, and have the determination to build world-renowned brands. The development of sanitary ware production areas in Chaozhou has great advantages, especially in terms of the advantages of china clay resources. However, we must realize that china clay resources are a kind of non-renewable resources and even if the quantity is large, there will be a day of exhaustion. In the past few years, the amount of porcelain used in Chaozhou is also very large, and there is even a phenomenon of waste of resources. With the rapid development of ceramics industry in Chaozhou, ceramic waste generated is also more serious. The products produced at this cost will not be able to achieve the value it deserves, but will be exported to foreign countries at low prices.

From a personal point of view, I think that the introduction of these policies by the state is inevitable. It will only be a matter of time, and even if this year is not introduced, it will not be introduced in the next year. The time for the future will surely be introduced. Faced with the challenges of various domestic and foreign issues, the development of enterprises should focus on starting the brand and increasing the added value of the product. If the brand does not start, the development of the company will become increasingly difficult. In terms of brand building, companies must not only focus on technology and quality, but also focus on improving the work and living environment of the entire production area so as to create a favorable environment for the long-term development of the company. For example, enterprises need to improve production equipment, reduce labor intensity of workers, improve working environment and living environment, etc. to attract more talents to develop in Chaozhou. The injection of new talents will inevitably bring new ideas and new technologies to enhance the company’s The brand and the brand of the entire production area are very helpful. The brand is well-made, and the added value of the product naturally follows. When exporting, it can naturally raise the price. Therefore, the introduction of these policies has his necessity and advantages and disadvantages, but its advantages outweigh the disadvantages. If it is actually introduced, it will force companies to upgrade their products, technologies, and brands. It will also force companies to improve their overall strength through various efforts, and will be beneficial to the promotion of the company itself and the promotion of the entire industry.

Without influence, we are committed to building the world's top sanitary brand - Fan Huacai, production manager of Vicini Ceramics Co., Ltd.

Restricting the export of ceramic products at a low price will surely have a certain impact on ceramic companies. For small-scale enterprises, it will surely have an impact. Small-scale enterprises have limited scale and limited strength, and are vulnerable to impact. However, for large-scale production and brand development companies, the impact is very small, or even not, and low-cost export companies are limited to a certain extent. Branded companies may have more advantages when exporting. Because the competition of the company is small, orders will be more relative. Of course, if you want to do a good job in exporting, you need to work hard to build your own brand. Nowadays, foreign customers also pay more and more attention to the company's brand. You can enter the foreign market with a few words in English, not with low prices. For such a policy, there must be enterprise support and business objection. For small-scale enterprises, they can only improve their products through good self-improvement. Otherwise, they can't withstand the impact, they will collapse, and the strength of large companies. Strong, product quality, all aspects of the brand have certain advantages, can withstand such an impact, but the long-term development, it can not be full of the status quo, we must break through from all aspects, do international brands, or in the same grade When companies compete, they will also fall short of competition.

If these policies are actually implemented, they will not have any impact on us, as we have always taken the branding route and the prices of product exports will not be very low. Judging from the Canton Fair last month, our turnover rate is also very good. Eight out of ten foreign companies know that this company is owned by Vicki. We have customers all over the world. Customers in the Middle East have done relatively little. All of them are customers from Europe and the United States, and the European and American markets demand high quality products. We also do well to enter the market there. Exports, we are not only a product to go out, the brand also followed to go out, have a certain influence in the world, including in Germany, Italy we have a certain market. We have always insisted on taking the high-end route. I think that taking low-end and fighting prices is unfavorable for the long-term development of enterprises. The core competitiveness of enterprises is in technology and brand, and it is not difficult for us to export. We have some export orders. Since May of the next year, the business is very good, and the domestic market is now doing it slowly. However, this process needs a process. It cannot be achieved overnight. It can only be done slowly and step by step. Find a development path that suits us.

The rural market may currently have limited purchasing power for high-end products, but the positioning and development of the brand is long-term, and brand eyes must be kept far away. We cannot now see that rural purchasing power is limited and do not pay attention to the rural market. With the development of the economy, The purchasing power of the rural areas is also increasing. After five or ten years, it is possible that the rural purchasing power exceeds the purchasing power of the city. Ten or fifteen years later, after ninety years, it has become the main force of consumption. Their consumption concepts and levels of purchase will surely be different from what they are now. Consumer groups after the twentieth and seventies may be regarded as practical products. Sexuality and price, while the post-90s look may be the product's brand, enjoyment and so on.

I have great confidence in our products. No matter if the appearance, shape, or technical content of the products are first class, especially the appearance of the products, we are at the forefront of the international market. Many foreign companies are inferior to us. And the process of our products is also very good. When we launch new products, we don't need to worry about being imitated by others because our products have high technical and technological requirements. If the technology or the level of technology is not reached, even if others imitate Our appearance of production, there is no way to achieve our level, the effect will be very different. In the future, our development will also be in the development of international brands. Our goal is to “build the world's top sanitary wares.” We have also been developing in this direction. This is not a slogan that we will casually say, nor is it a means of marketing, but it is established. On the basis of our strength and confidence, it is the goal we have been striving for. Dare to say this sentence, it is responsible, not deceive everyone, through the accumulation of time, the brand should be internationalized, the first product to keep up, including continuous breakthroughs in equipment, technology, technology. We are now also working with some of the giants of international building malls. To cooperate with them is to have a relatively high level of strength and to have a certain influence in the international community.