With the rise of Asian design forces, the fashion industry has focused its attention on the designer brands from China, Japan and South Korea. But have you ever wondered whether other countries in the same Asian continent are just as welcome to the baptism of fashion as we are? In the Southeast Asia region, which has always been unfamiliar with licensing, with the opening of the market, a number of fashion elites have emerged that have unique styles and are baptized with top-level education. For example, CURATED, which is introduced in this article, is also a quarterly push with ALTER SHOWROOM. Brand, for the Chinese consumer market, the market fit of Asian designer brands also reflects ALTER's precise control of the market. The selected brands have gathered the most talented design ideas, the most creative fashion attitudes, the most cutting-edge fashion trends, and are full of enthusiasm and excitement.

Brand Name: CURATED

Country: Thailand

Established: 2009

Designer: EK Thongprasert

Brand features: Contemporary art style, exquisite printing, 3D printing, embroidery and other crafts.

BRAND STORY | Brand Story

CURATED is a unique and stylish fashion brand that covers menswear, womenswear and accessories. Each finished product is inspired by a variety of design areas. Designers are good at incorporating various creative ideas and art into simple clothes that are easy to wear everyday and unique. The brand's design philosophy is that the nature of design is a philosophy, and the elements of design are the result of in-depth analysis of concepts. It is a collection of pure uniqueness and originality that is different from each other.

CURATED not only uses a unique aesthetic system to let customers know how to appreciate unique and timeless values, but also is good at delivering products through high quality handcrafting and self-practice. Talking about the technological features of CURATED, you have to talk about creative applications of new materials and advanced technologies. The cutting edge 3D cutting technology, fabric sculpting, etc., make CURATED stand out. As designers travel long distances in Belgium and European countries, you can explore the diversity of life philosophy from his series. The ever-lasting concept has enabled CURATED followers to grow and the value-added prospects are promising.

ABOUT DESIGNER | About Designer

EK Thongprasert

Founder EK thongprasert is also a designer of CURATED. Like many successful fashion designers, he didn't first learn from the professional side of fashion. Early Ek Thongprasert majored in architecture at the University of Thailand's top university, Chulalong University. After graduating from Zhuda University, with a love of fashion, Ek Thongprasert wanted to continue to expand his professional career. So he decided to go abroad for further studies, and he was admitted to the Royal Academy of Fine Arts in Antwerp, a prestigious institution of higher learning in Europe, for his outstanding talents. Ek Thongpraser, who originally studied architecture, took up his career and chose his own fashion design major. In his future designs, we can often see the traces of architecture and create a highly recognizable architectural sense of CURATED. After graduating in 2007, Ek Thongpraser in the fashion industry began to emerge, get UPR Fashion Awards, Louis Award and other fashion awards in 2009, CURATED came into being.

17 Fall Winter Collection | 2017 FW COLLECTION

WOMENSWEAR LOOKBOOK

In a dark, minimalist fall/winter collection, the CURATED women's line broke the silence with a rich and gorgeous color. Prints inspired by contemporary art are used in dresses and blouses. Embossed embroideries and beading appear over and over again. Every single piece tells stories in poetic visual language, showing the perfect blend of avant-garde and luxury.

As the designer said, CURATED comes from life and can return to life, focusing on creating simple but not outdated fashion. Whether it is self-cultivation bell-bottom pants or wild sweaters, it reflects the characteristics of real wear.

The oversized jackets, furs, and scarves neutralized the feminine interior. EK thongprasert firmly believes that each piece of clothing has its own unique personality and soul. Mix and match can make them have a direct intersection with each other, making a series of models more vivid.

Some classic dresses are interspersed to make the brand audience more extensive. The three-dimensional design and 3D embroidery techniques that designers are most adept at make garments more luxurious.

Each season there are several main models that you can't forget. From in-depth analysis to the concept, each series of tailoring is completely independent and unusual. This means that every quarter of CURATED will be born with a brand new face, and once it is missed, it will become a hard-to-find limited edition on the market.

Dynasty camp | DYNASTY CAMP

Men's MENSWEAR LOOKBOOK

SCULPTURE (Architecture) is a special men's/neutral series specially designed by CURATED. It is different from the luxurious sense of women's ready-to-wear. The style of SCULPTURE is more youthful, and the tough silhouette comes from the designer's understanding of architecture. The military style has continued to prosper in recent years, and the SCULPTURE series for the fall/winter 17 has been the subject of this exclusive interpretation of the popular elements. When the bomber jacket collided with the hollow carved cloth, lightweight sweaters added creative slogans, atmosphere full of color and distributed a neutral atmosphere, not only with the main line, but also in the same strain in the exquisite craft.

Strong hormonal aromas, absurd and mysterious colors, rigorous shapes, and textures are not only suitable for men but also for women. Designers also use CURATED's exquisite craftsmanship to seamlessly connect the concepts of street and high fashion.

Military green is the protagonist that can't be ignored in autumn and winter. It can also be displayed through embroidery printing. The low-key, yet layered design has opened up a novel neutral earth color scroll.

In this series, the age-old corduroy is retro burgundy, and the street feel of the sweater and the oversize jacket is deduced. It is a combination of comfortable versatile and concave shapes. It is foreseeable that this is a must-have for the next season.

Versatile, adjustable details are also the industry trend for the fall/winter 17 season. The cap of the pilot's jacket is meticulously zippered, and it is a fresh look.

The real luxury is hidden in the details. On the front is a simple jacket that is bold and stylish, and the back uses advanced cutting technology. The designer's obsession with modern art is evident. Having a CURATED is equivalent to opening a small art exhibition in his own closet.