Just recently, the General Administration of Quality Supervision, Inspection and Quarantine conducted a random inspection of 502 batches of seven types of products from mainstream e-commerce companies and found that nearly 30 percent of them were unqualified. One of the "100% cashmere sweaters" purchased online did not even detect a trace of cashmere. This news shocked many people.

Industry insiders reminded that not all clothes can be “mapped cheap”. Cashmere sweaters are relatively expensive due to their own raw materials and manual costs, so it is difficult to achieve “low prices”. Those cashmere sweaters with a price below 500 yuan are absolutely It cannot be "100% cashmere."

Feel good cashmere sweater may also be a knockoff

Compared with shopping malls, the price of cashmere sweaters on the Internet appears to be quite "close to the people", and even a little "deaf".

Enter the keyword of “100% cashmere sweater” on Taobao. The price of the product that jumps out is mostly three or four hundred yuan, and some even as long as one or two hundred yuan.

One of the highest-selling so-called "2014 new 100% pure cashmere women's round neck shirt", the price of only 59.34 yuan activities, orders have more than 1,000 people. In the evaluation, there are no lack of netizens saying "feeling is good and feels soft."

“It is only by looking at the eye and touching it. It is impossible to touch it. Not to mention the average consumer. Our professional people can't tell whether they feel alone or not. We can only say that people are cheating and the technology of the cottage is too high.” An industry insider who asked not to be named stated that the raw materials of cashmere sweaters are very expensive and labor costs are at least two or three hundred yuan. Therefore, cashmere sweaters with online prices below 500 yuan are basically false, at least not. 100% pure cashmere sweater."

Industry insiders suggested that the purchase of cashmere sweaters is still going to regular shops. The branded cashmere sweaters in large shopping malls are quality tested and generally not fake.

At the same time, people also have a misunderstanding when purchasing cashmere sweaters. They think that thick, warm and thin ones are not hot, but they are not.

Ms. Chen, the person in charge of Banwei Qi’s cashmere sweater, said: “We have a lot of worsted cashmere sweaters this year. The ultra-thin models have a very thin touch. Their practical cashmere is very dense and tight. The warmth is very good. Okay, some cashmere sweaters look thick, but they're looser, more air-permeable, and warmer, but worse."

Some customers think that some cashmere sweaters are a bit hard to touch and feel bad. Is it not good quality? Actually not necessarily. Ms. Chen said: "We do this line of people know that sometimes feel bad does not mean that the composition of cashmere is not good. Some clothes because of style, or manufacturers to prevent the premature start of the cashmere sweater, deliberately hide the suede inside." Therefore, it feels harder to feel it. The number of washings is much higher, and the cashmere inside is washed out and feels softer."

Branded cashmere sweater "fashion" Right now is a good time to shoot

The reporter visited a number of cashmere sweater counters in shopping malls such as the Hangzhou Tower. He discovered that many brands of cashmere sweaters this year have taken the “young fashion” route. Not only are the colors softer and more natural, but also there are also Japanese and Korean models and styles. Wind, and European and American T-stage trend design.

In the Banffy Cashmere Sweater counter in Tower C of the Hangzhou Tower, this year, a portion of the Korean version of the cashmere sweater was put on the counter. The patterns and colors of the cashmere sweaters all reflect a fresh Japanese and Korean style, which is very different from the traditional style.

"Young people are more suitable for wearing plain and soft cashmere sweaters, like beige and pink, these are relatively easy to sell." Sales staff said that this year is more popular in the long paragraph, and the version design is also more self-cultivation, "Such as the sleeve part is very fit, the customer will know if he tried it. It's not that kind of breadth."

Most of the craft used computer jacquard, there are some hollow design, as well as classic diamond inlay. "Winter coats and coats are darker and darker, and embedding some rhinestones can not only improve the quality of cashmere sweaters, but also better match clothes." Ms. Chen said, "The design of rhinestones has always been very popular. We use imported ones. The Swarovski crystals. Some guests will feedback, cashmere sweaters bought in our shop more than 10 years ago, the rhinestones are still very bright.”

In Ordos counters, cashmere sweaters of the new season are full of natural, freehand style. There are bright colors such as turmeric, brilliant purple, red, dark orange and so on. They are used to match boring winter coats. They can also find many classic and elegant warm and soft colors such as white, light, Dutch, blue, and gray and pink. The beauty of color.

"This year we specially invited former Chanel designer Gilles Dufour as artistic director of the group, hoping to design a fashionable and more internationalized cashmere garment to appeal to the young market." Ordos is responsible for Mr. Li said. Mr. Gilles du Foy has also applied the more representative real-world printing on the international T stage to soft cashmere knitwear. For example, the “Winter Snow Blue Mountain” and “The Purple Garden” series are the main hits this year.

The person in charge of the Hangzhou Tower stated that cashmere sweaters belong to seasonal products, and they have a small share of apparel, but they are also a category that cannot be reduced. Right now is the best time to buy cashmere sweater, on the one hand the weather turns cold, can be bought to wear, on the other hand there are discounts at the mall, some brands have 80% off the new, 8.5 fold, if it is classic, may also Amoy To 6 percent off or even 5 percent off, it will be worth seven or eight hundred yuan, which is a good deal.

Strung Beads

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