First, let's dive into the market analysis. The demand for lingerie is growing rapidly in China. With around 600 million women in the country, approximately 200 million fall into the ideal age range for wearing bras. This group has an annual spending capacity of over 600 million bras and contributes to about 15 billion yuan in sales annually. Industry experts suggest that China is one of the fastest-growing markets for undergarments globally, and it's still in its early stages. Provinces like Zhejiang, Guangdong, Sichuan, and Shandong have traditionally been strongholds for second-tier underwear brands. However, as women become more conscious of their needs and spending power increases, there's a rising demand for high-end options. Currently, bras priced above 200 yuan make up around 10% of total sales, with 30% of the market being high-end products, reaching a value of 5 billion yuan. Experts believe that while the garment industry is becoming more mature and margins are shrinking, the underwear sector is still in its early growth phase. Many outsiders aren't aware of the low costs involved, which is why it's often referred to as the "last piece of the cake" in the apparel industry. Over the past few years, the domestic underwear market has seen double-digit growth, and some analysts predict it could reach 500 billion yuan in sales within the next five years, with an annual growth rate of 20%. Moving on to investment opportunities, the profit margin for this business can be quite substantial—around 50% on average. Most domestic brands don’t require large initial investments, but there are specific purchase amounts depending on the size of the store. Additionally, a deposit of between 5,000 and 10,000 yuan is usually required. Franchise models vary by brand level. For first-tier brands like Triumph, the initial purchase amount can be as high as 10–20 million yuan, with prices set at two-thirds of the retail price. Second-tier brands typically require a first-time purchase of 15,000 to 50,000 yuan, with a markup of 4 to 4.5 times the retail price. While second- and third-tier brands offer higher profit margins, their sales depend heavily on lower prices and smaller returns. First-tier brands, though with lower margins, sell higher-priced items that still deliver good returns. They also provide stronger support to franchisees and enjoy greater consumer trust due to their brand reputation. Small brands also have their advantages. They face less competition compared to big names, and their pricing is often similar, with better quality assurance. Their service and shopping environment tend to be better than average stalls, appealing to younger, less affluent consumers. Since they aren’t as popular, they offer more flexibility to franchisees, allowing them to adjust discounts as needed. Finally, here are some business tips for running an underwear store. One of the most important things is to understand the product deeply. Unlike regular clothing, undergarments require professional knowledge because they are worn close to the body and need to be comfortable and well-fitted. Customers often seek advice from operators to ensure they choose the right size and material. Store owners must be able to assess customer needs based on age, body type, and preferences, and recommend products accordingly. Location plays a crucial role in the success of an underwear store. High-end stores should be placed in areas that match the target demographic, helping to build a loyal customer base. On the other hand, focusing only on foot traffic can lead to poor sales. For second-tier brands, choosing a location near students or young people is key, and rent should not exceed 50% of monthly income to ensure profitability. Casual Pants,Casual Pants For Men,Casual Pants For Women,Casual Pants Suit Shaoxing Haisa Textile And Garment Co.,Ltd , https://www.haisafashion.com