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“The clothing price is high and potential is a hidden rule,†who tortured?
"220 yuan for 500 yuan," "200 yuan off for every 100 yuan,"... Although Christmas is still nearly ten days away, some department stores in Fuzhou have already started their Christmas promotions over the weekend. Yesterday, a reporter visited the market and found that certain brands had clothing with the same style but different price tags. Even within the Fuzhou District, prices varied between different counties (cities). Moreover, even within the district, the original prices of the same brand differed from store to store. (Southeast Network, December 17)
This kind of "inertial behavior" — where merchants first raise the price of a product before offering a discount — is clearly misleading. While such "bad faith" practices by merchants are certainly deserving of criticism, we must also look deeper: who allowed this behavior to become so widespread?
First and foremost, it's the businesses themselves. They are the ones directly responsible for creating these high-priced labels. By setting up "traps," they lure customers into believing they're getting a great deal. To prevent such deceptive tactics from becoming an unspoken norm, businesses need to be held accountable. In light of the fact that many merchants lack integrity and act in self-interest, the author believes that the legal consequences for dishonest business practices should be increased, and enforcement should be strengthened.
Then there's the role of consumers. It's often because of their blind pursuit of low prices that businesses feel forced to manipulate prices. Although many shoppers do compare prices across different stores, they tend to ignore the quality of the products. This sends a dangerous signal to businesses: reduce production costs at all costs. As a result, we've seen cases like melamine in milk, "a drop of incense" in soup, or even hair used to make soy sauce. Businesses start using chemicals that were originally just additives as main ingredients, simply to cut costs.
Finally, we must not forget the government. When businesses and consumers fail to self-regulate, it's the responsibility of government agencies like the Price Bureau and industry and commerce departments to step in. Today, inflated clothing prices have become an unspoken rule, yet we see no action from these authorities. The government, which has both the power and public trust, should be the one to restore consumer confidence. Instead, it seems to be turning a blind eye. This is the real root cause behind the issue of excessive clothing prices.