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“The clothing price is high and potential is a hidden rule,†who tortured?
"220 yuan for 500 yuan," "save 100 yuan for every 200 yuan," ... Although Christmas is still nearly ten days away, some department stores in Fuzhou have already started their holiday promotions this past weekend. Yesterday, a reporter visited the market and found that certain brands had clothing with the same style but different prices across different stores in Fuzhou. Even within the Fuzhou district, the original prices varied from one store to another. (Southeast Network, December 17th)
This kind of behavior—raising prices before offering discounts—is clearly a form of "inertial practice." While such bad faith practices by merchants are certainly worth condemnation, we should also look deeper: who allowed these merchants to develop this habit?
First, it's the businesses themselves. They are the ones directly responsible for creating the inflated price tags on clothing. By setting up these "traps," they lure customers into thinking they're getting a deal. To prevent more businesses from following this unspoken rule, the first step must be to hold them accountable. Given that many merchants lack integrity, the author believes that the legal consequences for dishonest business practices should be increased, and enforcement should be strengthened.
Then there's the consumer. It’s precisely because people don’t care much about the actual price and blindly chase low-cost goods that businesses feel pressured to "work hard" on pricing. Although consumers often compare prices when shopping, they tend to ignore product quality. This sends a dangerous signal to businesses: cut production costs without limits. As a result, we've seen things like melamine in milk, "a drop of incense" in soup, and even hair used to make soy sauce. Businesses are using ingredients that were never meant to be part of the product, simply to reduce costs.
Finally, there's the Price Bureau and other relevant government departments. When businesses and consumers fail to self-regulate, it's the responsibility of the government to step in. Today, inflated clothing prices have become an unspoken norm, yet we see no action from the authorities. The government, which has the most power and public trust, should not allow consumers to be deceived. This lack of oversight is the main reason behind the problem of "excessive clothing prices."
In conclusion, while merchants play a major role in this issue, it's also a failure of consumer awareness and government regulation. Only through collective effort can we restore fairness and transparency in the market.