Real estate sales tips for receiving hotline calls from sales offices

[China Glass Network] In the real estate sales skills, there are two main purposes for answering customer hotline calls. One is to stimulate the customer's interest to persuade him to go to the sales office to see the house; the second is to obtain the customer's basic information, especially the contact information. This is because real estate sales is a complicated process. Customers are very risk-conscious when buying a house. If the customer is not on site, it is difficult for the salesperson to control the sales. At the same time, if there is no on-site floor model, sand table, clean water room, construction Cooperating with the comprehensive factors such as the construction site and the on-site sales atmosphere, it is difficult to stimulate customers' desire to purchase houses, and it is difficult for customers to make purchasing decisions. Therefore, when answering the incoming call, we must find ways to attract customers to the sales site, and leave customer information and contact information.

First, attract customers to the scene of real estate sales skills

The customer called, usually because of the commercial advertisement or other people's introduction caused his attention, because of the lack of more information on the real estate, he called to find out. At this time, the role of the property consultant is to attract customers to the sales office based on understanding the needs of the customer. Its real estate sales skills are as follows:

Real estate sales skills 1: virtual and real answer to answer customer questions commonly asked by customers: "location", "household", "price", "project progress" and so on. For the “location” answer, it tends to rely on the popular location, the popular landmark, and the future planned appreciation. If the location is very far away, it can generally be diluted with a vague answer of a few minutes. For the type of apartment, there are many types of houses involved, and the customer only chooses one type. Therefore, you should satisfy him according to the requirements of the customer so as to attract customers to the site. “Price” is a very sensitive factor. In the real estate sales skills, when the customer does not form a desire to buy, try to quote the price or the average price. You can say “one room, one price” to the customer and persuade him to come to the site to see the room. set. When the customer asks about the progress of the project, it may mean that he is more eager to use the house. Of course, you have to answer the question of the construction period, but if you have existing houses or other houses, you can also recommend it to him. In short, answering the customer's questions on the phone should not be too much, but also a combination of virtual and real, and at the same time with some questions to understand the needs of customers.

Real Estate Sales Skills 2: Understanding Customer Needs by Questioning While answering customer questions, property consultants should also ask questions to understand customer needs, further promote sales according to customer needs, and attract customers to visit the site. The key to being able to tell customers to visit the house is to understand his needs. This requires real estate consultants to have good questioning skills. In this regard, you can refer to the "four major problems, seven more powerful sales questions" in "Telephone Sales Skills". "In a text, cleverly set some questions, such as: "Mr., what do you want to buy a house? Live or invest?", "Do you buy for yourself? Or buy a child?", "How many units do you want?" "Wait, these issues not only stick to customers, but also provide more insight into the customer's information and needs, and lay the groundwork for you to persuade customers to come to the site to see or leave contact."

Real estate sales skills 3: Inspire customers to see the demand according to the needs After understanding the needs of customers, you can focus on this demand, focusing on one or two highlights of the real estate, in order to stimulate the enthusiasm of the house. For example, customers are very concerned about the environment of the community. You should focus on the landscape of the community, the beautiful surrounding environment, etc. Customers like the leaping room, you should focus on the characteristics of the type of apartment you have. In short, through the highlights of one or two real estates to motivate customers to go there to see the enthusiasm of the house, this is the core of real estate sales skills at this time.

Second, the excuse for customers to leave contact information

In the real estate sales skills of receiving customers, leaving the customer's contact information is an important part of the reception phone. Only when the customer leaves a contact, can you track the customer and get the deal. According to the above method, if you can successfully stimulate the customer's interest, he will be willing to leave contact information. Below, there are several excuses that home buyers often use to keep customers in touch.

1. With the offer of opening offers, offers and other information as an excuse for the property consultant, “Mr. We are about to open. We will have certain discounts when we open the market. At that time, I will inform you, please leave me the mobile number.”

2, with the busy on-site as an excuse for the property consultant: "Sir, sorry, I am now receiving customers, you will leave the phone. Will I call you after five minutes?"

2, to ask for an issue as an excuse for the property consultant: "Sir, this question you asked is very important, but also I have encountered the previous time, I need to ask the company to answer you, please leave a phone number, I Can you answer it as soon as possible?"

The above is the method of answering the telephone number in the real estate sales skills.

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