The difference between Wenzhou and Shenzhen business gifts

[China Gift Network News] Everyone knows that Wenzhou and Shenzhen are two highly prosperous commercial cities, and the business gift market in these two cities is also particularly prosperous. Although they are all Chinese cities, there are still big differences in all aspects of business gifts.

The Shenzhen gift industry started in the 1980s, from the initial processing of artificial flowers and Christmas gifts, to the subsequent metal crafts, electronic gifts and so on. After nearly 20 years of development, Shenzhen has become the largest commercial gift production base in China. There are more than 2,000 craft gift manufacturers in the city, employing more than 300,000 people, of which 10% are technicians. And formed two major markets, one is the export market for Christmas gifts and artificial plants, and the other is the domestic market based on metal craft gifts and electronic gifts. Shenzhen's modern craft gift research and development, manufacturing technology level is high, workmanship is exquisite, is a modern craft gift with high added value and market competitiveness. In addition, Shenzhen's geographical position is superior, transportation is convenient, and information is developed, which promotes the rapid development of the craft gift industry, and its product development, design, technology, manufacturing and other aspects are in the leading position in the country. The gift industry is a new economic growth point in Shenzhen. However, there are some problems in the gift industry in Shenzhen. For example, the industry's high value-added advantages still need to be further developed, how to build the brand of Shenzhen craft gift industry, the situation of intellectual property protection is grim, etc. These are urgently needed to be resolved.

Wenzhou's business gift industry is different from Shenzhen's model. It is mainly small and medium-sized enterprises, and there are many family-owned factories. Small businesses also have their own advantages, that is, they are more flexible. Therefore, in the early days of the gift industry, Wenzhou It quickly became an important gift production base in China and has maintained this status since then. When the form of the modern gift industry is increasingly developing in the direction of specialization and large-scale scientific and technological development, the traditional small workshops in Wenzhou have also moved toward modernization. Some large-scale companies have emerged, and many small enterprises have also embarked on The professional development path has formed its own competitive advantage.

It is worth mentioning that the governments of various regions of Wenzhou have more support for the gift industry, and they have played an important role in regulating industry order and helping enterprises to develop. In order to encourage enterprises to go out of Zhejiang and go abroad, the government will give certain subsidies, and negotiate with the exhibition through group formation to win more preferential and support. If you go abroad to participate, you will be given a higher subsidy. Through some regular seminars, we can solve some practical difficulties encountered by enterprises in the development process.

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