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Create snake eye fans and warbler snake fashion brand, spread fashion wearing culture
Dongguan City Snake Clothing Co., Ltd. is a well-established brand operator in the fashion industry, managing two prominent brands: "SEYEMIMI Snake Eye Fans" for women and "QIAOZUISHE CUIZU Snake" for children. Established in 2004, the company originally started as the Dongguan Humen Dushe Garment Factory, and now operates from the heart of China's clothing hub—Humen. As a comprehensive brand operator, it covers research and development, design, production, sales, and logistics.
The company has built a strong portfolio with three key brands. For women, there are U'SAKE and SEYEMIMI, while QIAO ZUI SHE is its leading children's wear brand. The U'SAKE brand has already surpassed the 100 million yuan annual sales mark, while SEYEMIMI, launched in June 2010, has achieved a 100% image store presence across the country. Since its launch in 2010, QIAO ZUI SHE has expanded to more than 10 provinces in China, establishing itself as a top-tier children’s fashion brand.
QIAO ZUI SHE draws inspiration from European and Korean high-end children's fashion, blending style, comfort, and personality into its designs. It emphasizes simplicity with a modern touch, aiming to reflect a lifestyle that is both fashionable and joyful. Its product lines include the Cool Warhead Series, Fashion Sports Series, Rebellious Angel Series, and Family Matching Series, all designed to appeal to young consumers aged 2–15 who value creativity, fashion, and a healthy lifestyle.
SEYEMIMI, on the other hand, targets women aged 20–35 who seek confidence, style, and a unique sense of fashion. With a clear product structure and vibrant color schemes, the brand promotes a modern, elegant, and self-assured lifestyle. Both SEYEMIMI and QIAO ZUI SHE have gained strong market recognition and are continuously expanding their presence in both domestic and international markets.
The company follows a strategic approach centered around market demand, quality, and standardization. It focuses on building a solid brand identity through comprehensive operations, marketing strategies, and product integration. By combining Eastern and Western cultural elements, the brands aim to create a global appeal while maintaining a strong local presence.
With a dedicated R&D team led by Miss Huang, a top designer in Guangdong Province, the company ensures that its designs are not only stylish but also practical for a wide range of consumers. The company also invests heavily in efficient marketing, supply chain management, and quality control, ensuring that every product meets high standards.
Through strategic partnerships, rigorous supplier screening, and continuous brand promotion, the company aims to strengthen its position in the competitive fashion industry. Advertising in major media outlets like "Nanfang Dushi Bao" and online campaigns help increase brand visibility, while regional branding efforts are set to make QIAO ZUI SHE and SEYEMIMI household names.
Looking ahead, the company remains committed to innovation, quality, and customer satisfaction. With a vision to become a leading fashion brand in both China and beyond, it continues to shape the future of fashion, one stylish piece at a time.