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France's sharp increase in textile spending in August does not rise or fall
In a recent report, *France’s Textile* highlighted positive developments in the French textile sector. According to the Economic Research Institute of the French Fashion Institute, the overall consumption situation has shown significant improvement. In August, textile sales reached a value that rose by 8.2% compared to the previous month. While this figure was still lower than the same period in 2007, it marked a clear recovery from the sharp declines seen in 2008 (-9.8%) and 2009 (-13.3%).
The report attributed the growth to several factors, including the depreciation of the euro and increased tourist activity. Large department stores saw a notable increase of 20.1% in textile sales, while Volkswagen stores reported a 13.8% rise. Specialty stores experienced a 5.8% growth, and individual retailers recorded an 8.9% increase. Even large retail chains saw a modest 7.7% boost. However, the overall market only grew by 2.9%, indicating that the gains were more pronounced in specific segments.
Looking at product categories, children's clothing performed exceptionally well, with a 13% increase from July to August—contrasting with the negative growth in July. Women’s fashion also saw strong momentum, rising by 19%, while men’s fashion improved by 10.5%. On the other hand, men’s undergarments only managed a 0.4% increase, and women’s undergarments declined slightly by 0.7%. Analysts are cautiously optimistic about the future performance of women’s underwear, suggesting that it may face challenges in the coming months.
Overall, the data points to a gradual recovery in the French textile market, driven by consumer demand and external economic factors. The contrast between different product categories highlights shifting trends in consumer preferences, offering valuable insights for both retailers and manufacturers.