Brand Overview The kat brand is a brand under the banner of Yijing Fashion (Shenzhen) Co., Ltd. It is a modern enterprise integrating design, production, sales, and import and export of fashion. Since its establishment, the company has been dedicated to fashion development, leisure and independent professional women's fashion development and sales in line with the cultural tenet of the new apparel. The active market management and standardized enterprise management, together with the large-scale market operation, have enabled the company to achieve a success.
The kat brand was established in Japan in 1992 and its business scope covers design, documentation, production and retail services. We have factories in mainland China to provide the best quality products, and set up design teams in Hong Kong and mainland China to create stylish and wearable designs. In 2001, it opened its first store in Hong Kong. Its stores are located in Hong Kong and mainland China respectively.
Brand Concept kat is a novelty, easy to match and taste has always been at the cutting edge of the era as a selling point.
Kat's goal is to create a brand new lifestyle for the consumer group with the most fashionable design concept. Through the design of fashionable, exquisite, value-conscious products and store space, we can achieve and meet the target consumer group, highlighting the needs of the self. And longing for a better life.
Kat's design idea is to live in. Personalize. Rejuvenation and elegance. The design uses the most popular elements, plus unique style. Affordable price, thus occupying a seat in the elegant market, Kat's unique style Full performance of the customer's personality and taste, fresh and lovely design. Material comfort and affordable prices, can fully meet the pursuit of a new generation of women.
Target consumer group positioning kat's target customers are trend-sensitive people between the ages of 25-40. This group of people does not care about their age but cares about their mentality. Freedom, transformation, independence, both romantic feelings and interesting things and adventurous spirit. In the OFFICE, they are very skillful and distinctive, and they can show their place. They change their mind and imagination. No change is the realm they pursue. They play a role in the crowd or the environment they want to play. Kat locks in between 25-40 years old, emotional, optimistic, and independent urban beauty. It integrates international popular elements into the culture of Oriental costumes. It launches 300-450 styles (including accessories) every quarter, and creates brand-new life styles for consumers with new design concepts.

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