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Good children's clothing launched "goodwill Prince" debut
October 21, in Dongguan City, Good Children's Clothing Co., Ltd. held the "Prince to Drive" themed 2010 Summer New Collection Show on the second floor of Humen Daying Garment City, the garment hub of China. This event marked the official launch of the "Goodwill Prince" brand. As the company continues to grow and expand its market presence, it has decided to introduce a new brand to enrich its product portfolio and capture more market share. Alongside the existing "Goodwill Princess" brand, the launch of "Goodwill Prince" now offers two distinct brands with separate positioning and customer bases, working together to complement and enhance each other.
Consumers can choose between "Goodwill Princess" or "Goodwill Prince" individually, or opt for both brands at once. This flexibility allows parents—especially young mothers—who gather on the streets to shop for their kids' clothes, whether girls or boys, to find exactly what they're looking for. The expanded product line is expected to create a synergistic effect, potentially doubling sales performance. During the economic crisis, customers have praised the company for launching a new brand, showing confidence in its strategy.
The company’s representative explained that while the economic crisis presents challenges, it also brings opportunities. How companies respond determines their success. Taking advantage of the market reshuffle, Shantou-based company has been actively recruiting talent, strengthening management, and launching the new brand strategically to support long-term development. Through a multi-brand approach, the company aims to drive continuous growth across the entire enterprise.
"Goodwill Prince" is positioned as a premium boys' brand, targeting children aged 7 to 15. Its summer 2010 collection includes three distinct series. The first, "Ink and Impression," features retro-inspired styles with exaggerated wash T-shirts and personalized woven pants, emphasizing a youthful, bold personality. Colors include red, gray floral patterns, and dark green.
The second series, "Grown Up," focuses on a more fashion-forward teen look, blending style with subtle childlike elements. It uses softer tones like gray-green, blue, iron gray, and orange, capturing the essence of teenage fashion without being too childish.
The third series, "Evolutionary Style," showcases a rich natural color palette, including iron gray stone, beige, and vibrant animal colors, along with stripes, patterns, and washed effects, creating a festive and dynamic atmosphere.
At the same event, "Goodwill Princess" also made an appearance, unveiling Korean-style fashion collections with three new series. Building on its classic fashion, leisure, and feminine style, the brand introduced innovative designs and fresh concepts.
The event was covered by Southern Satellite TV's "Ni Chang Li Ying" program, Humen Cable TV, and publications such as "China Fashion Weekly" and "Clothing Weekly."