Brushed Velvet Fabric
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Shenzhen: Take-off of the women's regional brand record
With the Shenzhen municipal government accelerating industrial restructuring, the garment industry is undergoing a significant transformation. This shift is not just about upgrading production methods but also redefining the core concept of the industry—from a traditional "fashion design industry" to a more dynamic and innovative "fashion creative industry." This evolution is being driven by practical implementation and strategic planning aimed at enhancing both product value and brand recognition.
The development of regional brands plays a crucial role in this transformation. It not only boosts the competitiveness of local enterprises but also stimulates related industries, contributing to the overall economic growth of the city. By building a strong regional identity, Shenzhen's garment industry gains new momentum, improving its market presence and long-term sustainability.
This process is a long-term, systematic effort that requires continuous shaping, promotion, and investment. Over time, it will significantly impact key economic indicators such as industrial added value, tax revenue, employment, and enterprise growth. Creating a recognized brand for Shenzhen’s women’s apparel sector directly enhances the sales performance and profitability of local companies, influencing marketing strategies and consumer perception.
Several key events in 2008 marked important milestones in this journey. On February 23, a landmark conference on the "Shenzhen Women’s Regional Brand Planning" was held at Jinjiang Hotel. Experts from across the country analyzed the feasibility and necessity of establishing a regional brand for Shenzhen’s fashion industry. The discussion led to a consensus that the Shenzhen apparel industry should be repositioned as a "creative fashion industry," emphasizing innovation and cultural value.
On March 11, a press conference titled "30 Years of Reform and Opening Up • 20 Years of Fashion Ideas — Shenzhen Women’s Regional Branding Project" was held. It officially announced the completion of the "Shenzhen Women’s Regional Brand Planning," which became the most comprehensive and authoritative development plan for the city’s apparel industry.
From March 24 to 26, Shenzhen continued promoting its brand through various activities, including a press conference organized by the Shenzhen Trade and Industry Bureau and Garment Industry Association. These efforts generated widespread attention and reflection within the industry.
In April, Vice Mayor Zhuo Qinrui led a delegation to the UK for the "2008 Shenzhen (London) Fashion Industry Promotion Conference," supported by the Chinese embassy in the UK. This event marked Shenzhen's international debut and highlighted its reputation as an innovative and youthful city with a vibrant fashion scene.
Later that year, Shenzhen participated in the Seoul Dress Show, showcasing the charm of Chinese women’s fashion to South Korea and Asia. In July, the "Shenzhen Women’s Industry Zone Regional Ceremony" and the eighth Shenzhen Apparel Fair opened with high-profile support from government officials and industry leaders.
By October, the first meeting of the Shenzhen Women’s Regional Brand Promotion Association took place, where key regulations and strategies were discussed. Subsequent meetings focused on standardizing brand development and setting access criteria, laying the groundwork for future growth.
These events collectively signaled a new era for Shenzhen’s garment industry, one defined by creativity, collaboration, and global visibility.