Business Sock,Business Modal Sock,Funky Wedding Socks,Comfortable Dress Men Sock Shaoxing Evergreen Knitting Co., Ltd. , https://www.egsock.com
Well-known women's brand Shulang Fashion encounter "Pong name brand"
Since late summer and early fall, major domestic clothing brands have launched their 2009 autumn and winter collections, and well-known women's brand Shulang Fashion has also unveiled a stylish and elegant series for the season. As one of the leading names in China's women's apparel industry, Shulang has set a new trend, with its products quickly gaining popularity among consumers. However, recently, staff discovered a "cottage version" of Shulang's autumn and winter collection in Shenzhen. These imitations not only copied the styles but even matched the exact model numbers, making the infringement method too obvious.
According to a representative from Shulang, they found a product catalog from a clothing company in Shenzhen that clearly listed 13 of their newly launched autumn and winter designs. The company had publicly declared these as their own products. Upon initial investigation, it was found that the Shenzhen-based company had released a brochure featuring 20 new autumn and winter items, out of which 13 were identical to Shulang’s latest collection. These designs were the result of significant investment by Shulang in terms of manpower and resources, and were developed independently by their design team.
The Shenzhen company, which is reportedly newly established, is based in Panyu, Guangdong. Their product catalog includes contact information such as phone and fax numbers. With winter approaching, major brands are actively launching their 2009 collections, and this infringement has caused serious damage to Shulang's market presence and brand reputation.
Wayne Zhang, a legal director at a law firm, emphasized that fashion design reflects the creativity and intellectual effort of designers. He stated that the actions of the Shenzhen company constitute a serious violation of intellectual property rights. He urged Shulang to take legal action to hold the infringing party accountable and protect its legitimate rights and interests.
Shulang Fashion, a renowned Chinese women's brand, has been dedicated to building national brands since its establishment. It relies on scientific research and development as a key driver of growth, with a strong focus on design innovation. The company has gathered top international fabric and fashion designers, forming a team of over 100 professionals. By staying ahead of global fashion trends, Shulang has successfully created popular independent brands like “Shurang†and “Beautiful Vine,†which are widely favored by female consumers.