Children's wear brand Dr. Frog: four network integration to create a one-stop shopping

Dr. Frog is positioned as “Baby Quality Life Expert” and is committed to the development of children’s consumer products market from 0 to 14 years old. However, the products of this exhibition are mainly concentrated in the market segment of infants and young children aged 0-3 years. It is the young parents of urban families who help busy work to alleviate parenting problems and have to rush through the complex channels of purchasing baby products.

As a leader in China's children's consumer industry, Dr. Frog took advantage of the CBME Pregnancy and Baby Show, the world's leading platform for pregnant women and children's products, to show the audience all the products of their babies and children. There are brand names such as "Boshiroge" and "Baby2", and brands such as Curash, Milkbaby, Atopita, CHUCHU, THT, Maruzen, PIPBaby, SlimWalk, Sanyo, RogerArmstrong, and Nepia, which are represented by the brand, will also appear. The exhibits cover the six fields of eating, wearing, using, walking, music, and wisdom of pregnant women and children, reflecting the determination and courage of the doctors and frogs to build a one-stop service experience.

There are all kinds of clothes and supplies.

Although Dr. Frog is positioned as a "Baby Quality Life Expert" and is committed to the development of children's consumer products market from 0 to 14 years old, the products of this exhibition are mainly concentrated in the market segment of infants and young children aged 0 to 3 years. It is the young urban parents who help busy work to alleviate their parental problems and have to rush over the complicated channels of purchasing baby products.

In order to demonstrate this advantage, in addition to regular clothing for infants and young children, this exhibition will also focus on everyday items such as baby tableware, toys and other daily necessities to meet the unexpected growth of the baby. Higher level of demand.

In addition, Dr. Frog has specifically introduced the "BABY-LAND" parent-child interactive playground from Japan to meet the needs of children's healthy growth. It greatly improves their ability to think about children's physical and mental needs, so that parents Have fun with your children for a happy childhood.

From the construction of traditional pathways to the formation of cross-channels such as life halls and main stores, to the integration of “four networks” and the integration of 5A upgrades, and the unique distribution platform model formed by brands+channels as the core. One step reflects the courage and wisdom of the company’s founder, Zhong Zheng.

What is worth mentioning here is the new business model of “4 network integration and 5 A concurrently” proposed at the end of last year, which is to realize the connection of the Internet of Things, the Internet mobile Internet, the same number, the store channel network stores and the member network Everyone becomes a net. Through physical store A-level display, experience A-level, entertainment A-level, interactive A-level and A-level membership services for children to provide 5A-level services.

This idea has now become a reality in the main store of 365 million Wanda in Shanghai Wujiaochang. In the 4,000-square-meter space, smart services are ubiquitous: When you walk into the store, text messages “Welcome to Dr. Frog welcomes you” appear on the customer’s mobile phone; at the same time, personal information such as the customer’s name, age, and shopping records are also Correspondingly appears in the doctor's frog system; after the shopping begins, each selected product will automatically display its price, material, size and other information; the system will also be based on the customer's individual body shape, skin color, tailored to other necessary clothing; in the daily In life, members of Dr. Frog will regularly receive information and promotion activities of Dr. Frog's products through the wireless terminal of Dr. Frog.

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