[China Glass Network] The previous article, "Talking about the small details in Weibo marketing" has been supported by many friends, then continue to write some knowledge points about Weibo marketing, so that more people can understand this Weibo The basic knowledge of marketing, whether Weibo can market this time, for the time being, benevolent people see wisdom, can not give too many answers, Zhu Weikun is just a fan, not a master, just a person who likes to write articles after practice, well, enter Today's topic:
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First, microblogging timeliness
For those who care, you will know the knowledge points shared by many masters. It is to mention that marketing is to let you continue to publish the keyword. When you search for keywords through the search box, it is basically your information. The master told you that you have succeeded!
However, you have to consider the power of Weibo and the popularity of Weibo users.
If you send a microblogging is a piece about seo, then go to the search box search, seo topic, you are on the front page.
However, this has little value with Weibo marketing. At this time, there are newcomers to the SEO, and it is rarely used to pay attention to learning seo through Weibo.
If you go to Weibo Square, go search for popular keywords.
Take the #少女æ¯å®¹æ¡ˆåºåº# keyword to do, you try, after you release, basically will be overwhelmed, because there are too many people interacting.
Of course, what we want to talk about is a marketing topic. At this time, you may be able to sell products such as slimming tea or stocks.
You go to Weibo for marketing. He markets a brand, or an image, not a conversion.
Because it is limited.
Second, the charm of microblogging to talk about that part of <br> <br> If the above knowledge, we do not understand, think the above is nonsense, then it is from this period of up to let you know microblogging marketing purposes, as well as his potential value:
User attention
The greater role of Weibo is that it spreads quickly and at a low cost. However, if you send a topic worthy of value, it will be broadcast. Like the girl disfigurement case mentioned above, this topic is a topic of society and love. It is easy for the majority of netizens to pay attention and use the little finger to click and broadcast. I just broadcasted it a bit and said that I had used soy sauce.
2. User concentration
This concentration is going to be @we love to tell a cold joke, to do the case! Why Weibo will make the netizens more popular, the simpler is that Weibo is a self-media show, everyone is the media, everyone has their own views. Of course, if we can concentrate together, we will have a common topic. At this time, the group of jokes is well piled up. This is cohesion.
3. Target users coincidence degree <br> <br> microblogging is the man in control, then you can explain, people in the lead. People are multi-faceted. For example, the author likes seo. At the same time, I have just paid attention to the cases of girls being disfigured, and also concerned about jokes. At this time, mainly because of my needs, or if I am interested, I will participate. I see that in many areas, I play a repetitive role, not just in seo or in a joke.
At this time, we must sum up, that is, to do microblogging marketing to have value! That is to say, everyone will be motivated to do one thing, even if you do not recognize this, but also indicate that you have a potential motivation.
For example, I need everyone to read this article. I can submit it here first. Then I will post it on Weibo, let everyone watch Weibo. There are 100 people broadcasting. Maybe 20 people clicked on the link and went to see this. Article, this is the marketing value of the article on Weibo - just for you to visit.
Third, Weibo marketing is marketing what
Most people think that marketing in Weibo marketing is to make money! If you want to make money on Weibo, in the Weibo marketing industry, the author thinks that now is the two aspects of making money:
1. Weibo marketing planning
The team specializes in making a microblogging promotion for celebrities or companies. At this time, they should follow the previous knowledge points and go to step by step to refine and share, then combine the current hot topics and make a better one. Weibo marketing methods, for example, if I am a celebrity, but I don't have a culture, I can't write any good Weibo topics. I will broadcast the girl's disfigurement case. No one will broadcast it twice. At this time, I am a failed marketer. .
However, if the team is well planned, they will focus on the net name and write a paragraph that everyone will see. For example, Yang Mi has no culture like me, but she paid for it and invited the Weibo marketing team. They will write a 140-word topic for her according to Yang Mi’s identity.
In the end, let Yang Mi become a caring star. At this time, it can be said that the star's Weibo is not a star, but a Weibo planning team is operating.
2. Weibo brush powder
The above one is a team that needs a brain and needs wisdom. And Weibo brush powder, is a purely technical live, often see very idiotic promotion: Cinderella, professional plus * (can be classified by region), please add Q_Qxxx. This is still relatively good, the others are not listed, afraid to be written to the time they are killed.
However, they can really make money, because they rely on helping people to brush zombie powder, and now the basic people who are basically over 10,000 are relying on brush powder, and the money is earned.
3. Weibo marketing training
Those who can make money are training, because they are all masters, so they have many theoretical systems. From the beginning of the author, I talked about the training knowledge.
The fans of the masters said that the course is that some of them went to participate in his training. The appearance fee is 100,000 or the training for one week is 20,000. Their Weibo marketing is successful.
Because they make money, and they are in Weibo marketing, this is not much explanation, you know!
To sum up, Weibo marketing is to make a reputation and make a reputation, not to make money. Weibo marketing was proposed by Du Zijian, the father of Weibo marketing, and has spread to the entire Internet. They said that they can make money, or they have other unique views, they are all right, because the Internet has been changing.
However, I hope that everyone still has to take a serious look at a problem, that is, people's ability is limited, not to go too big to superstition, practice can test the truth!