Recently, Shenzhen brand EACHWAY, one of the representative brands of women's wear in China, made a high profile appearance in Beijing SOGO Zhuangsheng Sogo Department Store. This is the first store that the brand opened in Beijing after ten years. The above move means that Yi Zhihui has already blew into the clarion call to enter Beijing.

According to Zhao Huizhou, chief designer of Yi Zhihui, in the coming year, Yizhihui will open its own stores and flagship stores in 6 upscale malls and Shopping Malls in Beijing.

The debuted Beijing SOGO store still continues the classic concept of Yizhihui, “Your temperament can be read originally,” and shapes its brand style of “simple and natural, fresh and elegant, fashionable and discreet”.

Since the day of its inception, Yizhihui has persisted in taking the route of an original designer brand. Under the guidance of the business philosophy of “Design and Change of Life”, it has elaborated the aesthetic concept of oriental clothing in the most cutting-edge and most international fashion vocabulary. Intellectual white-collar women bring about improvements and changes in the quality of life.