Make a script before selling on the phone

Mr. Zhang, the head of the advertising department of a cultural company in Beijing, is a cadre who has been promoted from the salesman. In the short half year after taking office, he increased the department's business turnover by more than 170% from the quarterly performance of 100,000 yuan. Their business started basically from the telephone line.

Asked about the problem of telephone business skills, Mr. Zhang said: "I was a quick person to talk quickly and talked with a cannon. When I was doing business, I felt that I had no problem with my teeth. I don’t know why I bumped my nails. Later I learned it. It turned out that I said one. A lot of people didn’t listen at all. Later, when I greeted, I paused a little and made people feel cautious and solemn. In order to reduce the speed of speech and show concentration, sometimes it is necessary to repeat the contents of the wiring person appropriately. Business training is to use the sense of identity to attract each other. More importantly, I learned to listen to each other. Instead of letting myself persuade and guide."

Speaking of identity, Mr. Zhang added that my business started from the phone. I told the salesperson that I had to quickly establish a sense of identity with the customer on the phone. There are a lot of tricks here. But to give each other a good identity, the simpler way is to make a script.

The script will make you feel calm and have a good heart, which will make you more comfortable and better. Once your good state is infected, the other party will burn like firewood. Making a script is about sorting out your attitude. In the phone business, attitude determines success, not attitude after success. This is the reason for building a sense of identity.

The above method is just to emphasize that the salesman is ready to work. You must be prepared before you call.

If you don't prepare the answering dialogue, prepare the information you already know, and think about the purpose you want to achieve, then you will become a barrier to any contact. Mr. Zhang said that another issue of preparation work, we emphasize the need to obtain the necessary information of the other company, such as business information, business records, etc., which is beneficial to us to bypass obstacles and negotiate with the board. For example, if you take their product manual and use the customer's tone to talk about some terminology and talk to the operator, this is also a convenient and useful method, and you will be able to get the information of the boarder from the operator.

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