As the network enters the era of WEB2.0, the original domestic marketing methods can no longer meet the needs of enterprises on the network. We can look at European and American countries, more than 90% of enterprises have established their own websites, and under the huge netizens in China, there are only more than 3 million official websites in the company. Oky Outdoor Hat,Hunting Oky Outdoor Hat,Wholesale Outdoor Hat Ying Zhong Garments Company Limited , http://www.dg-caps.com
More than 3 million corporate websites? Let's take a look at the following data: China currently has nearly 50 million companies, and only more than 3 million companies have their own official websites, especially small and medium-sized enterprises. More than 95% of enterprises have no official website. The corporate website market is very large, and what kind of website will be built has become a topic of concern to everyone.
Corporate website, which has characteristics that are different from Other websites, can not be used as a website module. We need to understand the needs of the establishment of the enterprise, by collecting a large amount of data analysis, mainly to consider the following two aspects:
First, before the corporate website pays attention to what to do, we all need to know the purpose of doing this, so that we can "pick the medicine." The purpose of the company's official website is to enable a large network of browsing groups to quickly, conveniently and professionally understand the information about their own products, thus creating a desire to buy. Here, we must emphasize the six words of fast, convenient and professional. It can be said that all web browsers will at least have such a mentality - hope to open the website faster, if the website is a little delayed, there will be no desire to continue to know about the information on the website, and the corporate website should be more Pay attention to the speed at which the website is opened. For a buyer who wants to buy a product, he doesn't have much interest in spending a long time on the website to find product information. He would like to be able to find relevant product information at a glance as soon as he opens the website. In this way, our corporate website should consider convenience and professionalism. When publishing product information, we should use short and attractive titles, express the selling points of your products with direct and clear information, and then browse according to the possibility. The viewer group type of your content to adjust the information you post, paying particular attention to the conciseness of the product content. To sum up a sentence - the corporate website needs to be quickly opened, easy to find, and find professional product information.
Second, what functions are required for the corporate website. The corporate website is not a website portal, and does not require those columns and functions. The homepage of the enterprise website should be simple, clear, and especially eye-catching, so that viewers will not have an upset mood. You can refer to the commercial navigation network such as 66 network. Here, we must emphasize the addition of some small functions, 1. Instant messaging function, which allows us to receive customer feedback in a timely manner and handle customer opinions on the spot; 2. Forum communication function, not only can collect and track customer's relevant opinions well. Suggestions, and buried a seed for the customer's psychology, so as to achieve the goal of long-term cooperation; 3. Data download function, allowing customers to easily and in detail understand the relevant product information, but also provide a little code for selling their own products. 4. Online order function, let customers know that enterprise products can be sold online, and also for some customers who are urgently needed and inconvenient (far away).
There are more and more established official websites in SMEs, and the establishment of stations is becoming more and more urgent. However, we have also seen that many companies’ official websites are in a state of paralysis. Why do we start to say that there are not many companies that have established their own websites? And the construction of the station has no effect? ​​Let's take a look at the following data from the Microsoft Bing development team: the number of web pages in the world exceeds 1 trillion. If we browse a website every minute, it will take at least 31,000 years. Under the huge data above, we want to make our website not abandoned, we have to work hard.