Three shots brand underwear that fight to enter Shanghai Disneyland

On a recent day, Disney made an exciting announcement in Shanghai. The head of the brand department at the parent company of Sanjue Group, Shanghai Leader Co., Ltd., stated that the company is closely monitoring the development of Shanghai Disneyland. Once the park opens, they plan to actively pursue the opportunity to set up a store inside, selling Disney-branded underwear. As the leading manufacturer and operator of the world's beloved cartoon brand, Disney, Sanjue Group is sure to gain significant benefits from this positive development.

三枪品牌内衣表示争取入驻上海迪士尼

According to Morgan Stanley, Sanjue Group has the most extensive distribution network in China's underwear market. With its strong retail presence across the country, it's no surprise that Disney chose Sanjue as a key partner.

On August 23, 2005, Disney officially announced that Sanjue Group had become the authorized manufacturer and distributor for children's knitwear featuring popular Disney characters such as Mickey Mouse, Winnie the Pooh, and Disney Princess. The group was also granted exclusive rights to produce and sell Disney-themed underwear for kids aged 4 to 14 throughout mainland China, including Hong Kong, Macau, and Taiwan.

Last October, Sanjue once again secured the rights to manufacture and distribute baby underwear, now including classic Disney characters like Dumbo, Bambi, Mary Poppins, and Simba from The Lion King.

Since their collaboration began in 2005, sales of Sanjue's Disney-branded undergarments have steadily increased, reaching 10 million yuan, then 20 million, and finally 40 million yuan. The opening of Shanghai Disneyland is expected to further enhance mainland consumers' familiarity with Disney's iconic characters and help cultivate a new generation of young customers.

This partnership not only strengthens Sanjue's position in the competitive Chinese market but also brings more fun and quality products to families who love Disney. With the arrival of the new theme park, the future looks bright for both brands as they continue to grow together.

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