On a recent day, Disney made an exciting announcement in Shanghai. The head of the Brand Department at Shanghai Leader Co., Ltd., the parent company of Sanjue Group, revealed that the company is closely monitoring the development of Shanghai Disneyland. Once the park opens, they plan to actively apply for a retail space to sell Disney-branded underwear. As the leading manufacturer and operator of Disney products in China, Sanjue Group is certainly positioned to benefit from this new opportunity. According to Morgan Stanley, Sanjue Group has the most extensive distribution network in China's underwear market. With its strong sales channels across the country, it's no surprise that Disney chose them as a key partner. This collaboration highlights the brand's growing influence and reputation in the fashion industry. On August 23, 2005, Disney officially announced that Sanjue Group would become the authorized manufacturer and distributor of children's knitwear featuring popular Disney characters like Mickey Mouse, Winnie the Pooh, and Disney Princess. The agreement also allowed Sanjue to exclusively produce and sell Disney-themed children's underwear across mainland China, including Hong Kong, Macau, and Taiwan. Last October, Sanjue Group was once again awarded the rights to manufacture and distribute baby underwear featuring classic Disney characters such as Dumbo, Bambi, Mary Poppins, and Simba from "The Lion King." This continued trust from Disney reflects the company's strong performance and commitment to quality. Since the partnership began in 2005, sales of Disney-branded undergarments from Sanjue have steadily increased, reaching 10 million yuan, then 20 million, and finally 40 million yuan. The opening of Shanghai Disneyland is expected to further enhance consumer awareness of Disney's beloved characters and help cultivate a new generation of young customers in mainland China. This strategic move could significantly boost both brand recognition and sales in the years to come. Light Weight Plaid Fabric,Lightweight Plaid Fabric,Plaid Fashion Fabric,Thin Plaid Fabric Jiangyin Yaze Wool Textile Co. LTD , https://www.ya-ze.com