brand introduction:

The "Harry Beattie" children's wear brand is designed for children and teenagers 3 to 16 years old and 100-160cm tall. High-quality natural cotton is selected as the basic material, and naturally natural cotton, wool, blended fiber, and other fabrics are used to fully interpret children's natural nature and ensure that the noodles and auxiliary materials are free of any harmful substances, focusing on hygroscopicity, breathability, and softness. The functions of sex, moisturizing, etc. At the same time pay attention to all aspects of product quality control to ensure product quality and in line with international ecological textile standards.
"Harry Beatty" children's wear advocates the style of sports, leisure, and natural fashion, and pursues a true self lifestyle. In color, red, sapphire, and white are the basic colors, and pink, pink, and seasonal colors are secondary colors. Drawing on international popular elements, combined with local consumer demand, skillfully integrate design. Each design comes with a unique taste of the brand, without losing the general taste. With creative styles and concepts, it is highly collaborating to guide and motivate consumers' potential needs.
“Harry Beattie” promotes sports and leisure fashion, shaping the fresh and healthy nature of urban children's return to nature, and inspiring children’s lively and lovely nature. Harry Beattie, the two cute little sea lions, is the mascot and image representative of the brand. Their image not only shows a lively, smart personality, but also reflects the brand concept of environmental protection and the pursuit of peace.

development plan:

      In 2009, it was the 7th anniversary of the listing of the “Harry Beattie” brand children's wear on the mainland market. In order to better develop and manage the mainland market, in 2009 the Songqing Group carried out a series of reforms and innovations for the children's wear business. Product research and development continued in Hong Kong hired a well-known designer to lead the children's wear design department, so that the level of product design has been further improved, for Shenzhen company personnel management, marketing, production and other major departments of the adjustment and reform, optimize the company's internal structure , Improve the workflow and improve management. In 2009, the company will launch a full range of promotion and publicity work, including television, print, and media, to further strengthen the brand's social influence and customer acceptance.
The "Hilly Beattie" brand children's clothing has experienced seven years of trials and hardships since the market was listed in the mainland in 2009. After seven years of market training, "Harry Beattie" gradually matured and became more and more mature. The more it is accepted by mainland consumers.
The “Harry Beattie” brand children's wear is designed to recreate the nature of children's return to nature with freshness and health. Starting a child’s lively and lovely nature is the highest pursuit of the company.