Isabett It's better brand children's clothing 2010 new product map

Isabett It's better brand children's clothing 2010 new product map

Isabett It's better brand children's clothing 2010 new product map

Isabett It's better brand children's clothing 2010 new product map

Isabett It's better brand children's clothing 2010 new product map

The top ten textile and apparel companies in China, Dongdu Textile Group, was founded in 1956. After 50 years of cultural accumulation, Dongdu Textile Group has developed into a cotton base, weaving, dyeing and finishing, embroidery, printing, clothing and washing. The large-scale textile, engineering, and trade enterprise groups have been rated as China's Top 100 Textile Industry Enterprises and Top 10 Export Enterprises for the eighth consecutive year, and the top three enterprises with comprehensive competitiveness in the knitting industry. Corporate sales jumped from 100 million yuan in 1997 to 3.837 billion yuan in 2009, and exports rose from 8.18 million US dollars to 498 million US dollars. The Group owns 5 wholly-owned enterprises and 3 Sino-foreign joint ventures, with companies and offices in Fujian, Jiangsu, Shanghai, Hong Kong, Japan, Singapore and South Korea.

"Esbert" ecological children's wear is the children's clothing brand pushed by Dongdu Textile Group. It has been awarded the national exemption product and China's ecological fiber products. "Esbert" as the first brand of Chinese ecological children's wear. Based on the brand concept of health, environmental protection, safety, and comfort, at the beginning of the brand launch, the company took the lead in proposing fabrics that did not contain formaldehyde or heavy metal components and insisted on the use of non-polluting, non-toxic dyes. Combining the characteristics of children's clothing consumers, a pull tester, a neck pull tester, a button from the garment, and the size of the neck circumference are all introduced to measure with special equipment and pass all inspections. Ensure product safety.

The most important reason for the vitality of apparel brands is the constant innovation. With years of experience accumulated through cooperation with internationally renowned children's wear brands, the company has established cooperation with Jiangnan University and Donghua University to set up an R&D center to vigorously develop new fabrics and applications for new technologies in textile dyeing and finishing. At present, more than 100 kinds of new fabrics such as antibacterial, anti-mosquito, bamboo charcoal fiber, bamboo fiber, radiation protection, milk protein fiber, soy fiber, heat, infrared, natural silver light, and ultra-fine denier have been developed. And these fabrics are constantly being used in Isabed children's wear, making Isabelle children's wear has its unique magic in the field of market competition.

Brand Positioning:
Product Positioning: The masses consume, the product style is generous, fashionable, positive, innocent as the theme, emphasizing the practicability and quality of clothing, requiring the safety, comfort and environmental protection of clothing.

Market positioning: middle-to-high-end eco-apparel, medium and low-end prices, to build China's first brand of ecological children's wear

Population positioning: 0 to 14-year-old children, that is, children to 160cm.

Price positioning: Summer: 30 to 90 yuan Spring and Autumn: 50 to 150 yuan Winter: 90 to 190 yuan

Joining advantage:
First, the advantages of the industrial chain: Dongdu Textile Group has a cotton production base in Xinjiang. Is a cotton base planting → fabric weaving → dyeing → printing → embroidery → clothing → washing as one of the scientific, industrial and trade enterprise groups. One-stop industrial chain support greatly reduces the R&D, design, and production costs of the “Esibide” product, making the price of the product generally less than 30% of its peers. Give the product a strong market competitiveness.

Second, scientific research advantages: The company has established research and development centers in cooperation with Jiangnan University and Donghua University to vigorously develop new fabrics and applications of new technologies for textile dyeing and finishing. At present, more than 100 kinds of new fabrics such as antibacterial, anti-mosquito, bamboo charcoal fiber, bamboo fiber, radiation protection, milk protein fiber, soy fiber, heat, infrared, natural silver light, and ultra-fine denier have been developed. And these fabrics are constantly being used in Isabide children's clothing, making Isabelle children's clothing has its unique competitive magic in the market.

III. Management Advantages: Dongdu Textile Group is managed in the form of branches throughout the country, which facilitates unified management of logistics and markets around the country. It can quickly reflect and adjust according to the brand and local market conditions to achieve market analysis and sales. The best effect on the fast volume. Make the company and each franchisee enough to maintain close contact and achieve a win-win!

Contact person: Mr. Liu

Contact phone number: 13055748750

Company website:

Contact address: China's Fuzhou Taijiang District Junlin Lijiang 6 # 1104