Analysis: Seven wolves pioneered the "Celebrity Marketing" new model

Unlike ordinary celebrity marketing and various star endorsements, the Seven Wolves Hall of Fame is an innovative marketing model that integrates cross-border cluster marketing. Working together with successful celebrities in different fields creates a mental resonance system that aims to create “man more than one side”. The core contemporary man's value concept sets a benchmark for success and taste of life.

When Hongyingdi Sun Honglei, Hu Jun, Zhang Hanyu, Zhang Zhen, famous director Lu Chuan... When you see these star-studded big names, you must think that this is another film and television authority, a grand award ceremony. The answer is not. This is just a shot of the opening of the seven wolves' memorial hall.

How can Seven-Women's Bachelor's Hall attract so many of the most powerful film and art talents in China? What is the intention of Seven Wolfs to launch the Hall of Fame? Zhou Shaoxiong, Chairman of the Seven-Wolf Company, told reporters that the celebrities on the list of seven wolves and Bachelor's Halls are all positive and enterprising. At the same time, they also have different distinctive qualities and talents from different areas of successful people. They are the most vivid portrayal of the concept of "man more than one side" brand value. ”

In fact, seven wolves have used celebrity marketing from an early age, from the initial film star Qi Qin to the combination of the real king of the sports world Real Madrid, to the full speed and passion of the racing star Schumacher, seven wolves to entertain, the charm of successful men, Combined with its own brand, it has achieved good communication results. Nowadays, the Seven Wolves Hall of Fame took a combo boxing, which perfectly matched the new interpretation of the brand concept: “Chasing life? Men are more than just one side”. Among them, "man more than one side" refers to a man in his life, will be due to different stages of life, different occupations, different locations, different roles, different interests, different ideals and other factors and present a diversified value pursuit, reflecting the cause Dual-best balance with life. While chasing life, it refers to men's aggressive attitude.

Unlike ordinary celebrity marketing and various star endorsements, the Seven Wolves Hall of Fame is an innovative marketing model that integrates cross-border cluster marketing. Working together with successful celebrities in different fields creates a mental resonance system that aims to create “man more than one side”. The core contemporary man's value concept sets a benchmark for success and taste of life.

At present, the seven wolf merchants of the Hall of Fame are composed of outstanding representatives from various fields such as fashion and culture, and mainstream social elites. Although they come from different industries and fields and have different spirits and temperaments, without exception, their enterprising spirit and achievements are recognized and respected by the society. They are important spiritual forces that drive their fields and social progress. They are the embodiment and advocate of the brand spirit of Seven Wolves. The Seven-Wolf Penguin Hall symphonies a symphony and brings together the theme of a contemporary, high-quality man. It is also the spirit of the seven wolves “men are not only one side”.

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