Zara was also named a substandard quality. In the sample inspection of imported brand clothing quality on the eve of “3.15” by the Zhejiang Industry and Commerce Bureau, Zara's products failed to meet the requirements due to “fastness to wet rubbing fastness” and “use instructions”. On the quality "black list." Since August of last year, relevant departments have already had four substandard quality products in the testing of the brand. On the major complaint websites, consumers have repeatedly questioned their quality.

Problem clothing Shanghai No sales

Yesterday, the reporter consulted the website of the Administration of Industry and Commerce of Zhejiang Province about the notification of the monitoring of imported clothing. Three Zara products were identified as "unqualified". One of the trousers produced in Morocco had the problem of "fastness to rubbing against wet rubbing". The other two were produced from Turkish jackets and the main problems in trousers from Bangladesh. Occurs on the "Usage Instruction".

For related clothing whose sampling results are unqualified, relevant departments will require them to stop selling. The reporter learned yesterday from some Zara stores in Shanghai that these three garments are currently not sold in Shanghai. However, it was because after the problem was discovered that the sale was stopped, or there was no sales, the service personnel said "unclear."

Quality issues are not cases

Since August of last year, Zara has had a total of 5 cases of unqualified quality in domestic testing. However, in major complaints websites and forums, relevant quality complaints are also emerging.

In addition to the unqualified products detected this time, the reporter listed Zara's recent quality issues. In August 2009, the unqualified sandal brand exposed by the Shanghai Municipal Administration for Industry and Commerce had Zara. In December 2009, Beijing Consumers Association detected that Zara had an unsatisfactory amount of fleece in its overcoat, with nominally 50% down, and only 40.5% of the measured cashmere was contained. In January 2010, the Shanghai Municipal Administration for Industry and Commerce announced the results of quality monitoring of some cashmere wool products and children's clothing. Zara is well-known on the list. In January 2010, Harbin City Administration of Industry and Commerce conducted a quality sampling survey of the garments and knitwear distributed by major shopping malls and clothing stores in the city, and Zara republished the “black list”.

While constantly exposed to quality problems, users have also questioned the quality of Zara. Knowing that quality is not good, why buy it? In the face of reporters’ questions, some consumers stated that Zara’s style is still an important reason to attract them.

Satisfying quality issues

Yesterday, the reporter called the Zara headquarters in Shanghai Zara Business (Shanghai) Co., Ltd. and the staff of the public relations department asked the reporter to submit an interview question by email. However, for all issues involving reporters, the officer said that Shanghai has no way to give a reply and that it needs to send the issue to the Spanish headquarters to give a reply after understanding the specific situation. When a reporter asked whether “problem clothing” was sold in Shanghai, the officer said that it was not convenient to accept any interview.

According to media reporters who had interviewed Zara, Zara has always been very passive in asking for media interviews. Very little response to test results. Detected "problem clothing", there are few initiatives such as a unified recall.

[Glossary]

■ "Color fastness to wet rubbing" is a safety index. Unqualified products can cause dyes to fall off, stimulate the respiratory mucosa and skin, and cause harm to the human body. Failure of the “Instructions for Use” is mainly manifested in the confusion of the water wash chart, the incorrect product number specification, and the mismatch between the product standard implemented and the product.