Fast fashion brand UR enters Huaihai Road

In July, the temperature in Shanghai remained high. Correspondingly, Huaihai Road, a famous shopping district in Shanghai, was also a hot scene: On July 10th, another fast fashion brand UR entered Huaihai Road in a high-profile manner, and the location was in Huashi Square. This site seems to be quite interesting because Zara is located next to Huashi Square. A diagonally across the road is H&M and “Me & City”, and H&M is next to C&A. This is a landmark of Huaihai Zhong Road, which can almost be regarded as the gathering place of “Fast fashion” giants here.

In fact, UR has been stationed in Shanghai before, which is the third store in Shanghai after the Longemont Shopping Center and Jiajie International Plaza. It is also the flagship store of UR in Shanghai. UR is from French fashion resource group and is another giant of fast fashion retailers. Just like the core of fast fashion, UR has been committed to providing consumers with "new newes, popular on trend, scarcity scarcity and low price great price" products; UR is subversive to the traditional clothing retail model, just as they The “advocacy of new fashion concepts and consumer ideas, and the ideological altar of luxury goods are contrary to the concept of the brand. UR provides high-quality fashion products that are easily available to the public. The price is not the only standard to measure the quality of the brand. , we are to provide value fashion elements at the most affordable price: the latest trends, rare quantities, excellent quality, unique taste.UR is to put the essence of fashion - fast, to the extreme, we will this Everything is called FASHION 0°C, a fashion experience that always maintains zero freshness."

UR stores fill the season's most In style

This is exactly what UR does. Fast fashion represents fast inventory turnover, product development closer to the sales season, and even in the quarter. UR's product development system has already surpassed the traditional development model. Its products are provided by the designers of more than 20 international brands. At the same time, there are professional procurement systems in many countries around the world, which are the most suitable for the Chinese market. Clothing, accessories, jewelry and so on. In the Asia-Pacific region, UR has Hong Kong and domestic apparel designers to integrate the products and achieve the twice-weekly update of 50-100 items. Lead Time can be said that even for the "Fast fashion" brand It is also a miracle.

Fast fashion also represents a variety of small batch productions, or screams that can surprise consumers. From the perspective of fashion trends, the products in the UR store are indeed full of surprises. You can find almost any of the season's most In styles or “Must have” in the UR store, from boudoir inspiration to uniform safari affecting 80 power, from bra dresses to work clothes to Maxidresses to stud jackets, from lace to Ethnic style prints from drape to inlay.

UR's pricing is also very competitive. The overall price is between RMB 99-RMB 399. This once again brings the characteristics of fast fashion to full play. And during the opening of the flagship store there is RMB39,69,99 commemorative limited apparel buying.

UR Shanghai store:
Huaihai Road flagship store: 1-2F, Huashi Plaza, No. 688, Huaihai Middle Road, Luwan District, Shanghai
The Longemont Shopping Center Store: The first floor of Jiajie International Plaza, North Sichuan Road, Hongkou District, Shanghai, UR Jiayi International Plaza, 3rd Floor, Longzhimeng Shopping Mall, 1018 Changning Road, Changning District, Shanghai, China