In the impetuous social environment, Chinese service enterprises need to "watch faith"

The CBRC's request for the bank to inspect the development of the red list of the central bank of the development of real estate loans issued in September has aroused widespread concern. The news attracted the attention of the public to a large extent related to the housing prices that the general public are concerned about.

The national leaders frequently expressed their concern about the housing prices that are of national concern and demanded that prices be strictly controlled and that affordable housing be vigorously constructed. However, even though the central authorities have made repeated demands, the general manager of the housing enterprises seems to have more power than the prime minister.

In fact, as long as the state-owned enterprises have a firm attachment to real estate, they will know how serious the problem is. In March this year, the SASAC issued a “return order” that required 78 central SOEs to withdraw from the real estate industry that is not a major business. However, more than 8 months have passed. According to statistics, as of now, only COSCO, China Aerospace, Sinopec, and CNPC are involved. Seven central SOEs have listed and transferred their equity in less than 20 real estate subsidiaries. The remaining 71 real estate companies with more than 200 central SOEs have not seen any movement so far, and the “clearance order” has become an empty slogan.

Why is it so difficult for central enterprises to withdraw? One word is Lee. The pursuit of excess short-term benefits blinded the eyes of some central enterprises. Perhaps this kind of short-term profit-taking by state-owned enterprises will achieve considerable excess profits, but its harm can not be ignored. First, it keeps pushing up housing prices in China, which may cause the Chinese economy to face structural imbalances and increase the pressure of life for the general public. Second, it will create another major crisis - the central bank will be keen to make short-term profits and ignore its own owners. If the core competitiveness of the industry is built, the long-term business will be abandoned.

In fact, the fact that the state-owned enterprises resolutely do not withdraw from the real estate industry is precisely a profound reflection of the lack of faith among enterprises and individuals during the transition period in China. This is a crisis. The deep crisis of the times is a dangerous signal.

However, although many companies put their immediate interests at the forefront. However, there are also a number of companies that have foresightedness, persist in their beliefs in the heart, and adhere to sustainable development. This is what Chinese companies need to do most now.

“These seven wolves have developed steadily over the years and are closely related to the brand culture.” Zhou Shaoxiong, chairman of Septwolves Industrial Co., Ltd., admits that seven wolves have come along and have received many temptations, but they eventually held their own. , always focus on the core competitiveness of the main industry to build.

Zhou Shaoxiong said that he has been focusing on improving the fashion of seven wolves and creating world-class quality fashion products. At the same time, he has always had a belief that he should create seven wolves as clothing brands that can represent the Chinese spirit. "When people mention seven wolves, they think of China and think of the Chinese spirit."

It is Zhou Shaoxiong's persistent pursuit and belief that Seven Wolves have become the most representative representative enterprises in China's garment industry. With its profound brand culture, it is difficult for a second company to compete with them. This is not a fictitious statement. Since its establishment, the Seven Wolf Brands have stated clearly that they must “challenge life and never look back; believe in themselves and believe in partners”; whether they are from the “City of the City Wolves” endorsed by Qi Qin or the recent “Sacrifices to Real Men”. 》TVC, seven wolves are leading the modern cultural spirit of the times.

Watching faith is more difficult than establishing faith. We are always firmly moving toward the established goals. I am afraid that it is precisely in this era that Chinese companies need to achieve the business creed. Only when the vast majority of Chinese enterprises, including central enterprises, have established this awareness, will China's economic restructuring be smoother. The forward cost that society will pay will be as small as possible.

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