"Rebate" hard words pain: is affordable or 忽悠 consumer

Recently, merchants in Baotou City, Inner Mongolia set off a wave of vigorous sales. “If you pay 100 yuan for 100 yuan, or 55 yuan for 51 yuan,” a similar ad will fill the streets, and everyone who stops at the audience will not feel uncomfortable. However, in an interview with reporters, some consumers think that “rebate coupons” are profitable, but many consumers point out that this is just a “consumption trap” set by the merchants.

Trap One: Borrowing the coupon to extend the interest chain On November 22, Ms. Liu from Baoshi, Inner Mongolia, came to the newspaper and responded: “She had attended a shopping mall a few days ago and participated in a 100-plus-100 event and bought one. After the value of 589 cotton, she returned with a 500-dollar bonus, but this vouchers did not make her suffer less.

She told reporters: "Fancy products do not participate in the rebate activities, and the products that participated in the activities themselves do not like it. Then they hurry back and they can't just buy a few things indiscriminately. It's not very good."

Ms. Wu seems to be smarter than Ms. Liu. She told reporters: “I saw a notice in advance of a shopping activity in the mall a few days ago, and I stepped in. However, after a stroll, I discovered that many of the products were of the previous style and were sold during the coupon period. It's hard to pick a few suitable ones."

A shopping mall salesperson said that on the surface of the coupon, it seems that the consumer is getting "affordable". In fact, the mall has pulled the price chain even longer, allowing consumers to spend the rebate to spend, and the mall has increased profit margins.

Trap 2: Use "final power of interpretation" to fool customers for the hidden pains of the coupons. Many consumers said that some hotel restaurants' rebate practices are more "defective."

Mr. Wang, a citizen of Baotou, Inner Mongolia, recently spent money in a barbecue restaurant. He told reporters: “This restaurant is engaged in an activity of returning 30 vouchers for 100 yuan. I was spending nearly 300 yuan at that time, and the waiter gave me 60 yuan at checkout. The vouchers, I went to the restaurant a few days later and when I checked out, I was told to use the vouchers for the last time and was told that I could not use vouchers because the specials and special meat products were not used in the vouchers. When I was in doubt, the waiter stated that 'the right to interpret the restaurant'. You said that this is not a very hegemonic way?",

During the interview, the reporter discovered that the merchants were swayed by the psychology of consumers “can not bear to waste the returned vouchers” and therefore engaged in a number of callback activities. When the consumers made secondary purchases, the rebate would be manipulated by the merchant at will. Its effectiveness. In the survey, the reporter found that there are many “hidden rules” for vouchers. For example, on the instructions for the use of vouchers, the vouchers will not be marked in a conspicuous place. “The coupon is limited to one at a time” and “the validity period is generally 15 days. To 30 days, etc.

The "wool" principle of the coupon exchange is very vividly described by a restaurant industry practitioner as a "wool coupon". He said that the merchants are using the principle of "wool on the sheep" to design for consumers. A "bait".

"The profits of catering companies are generally higher. I'm afraid that customers don't enter the door, and it's difficult to make less money when they enter the door." He told reporters that the reason why businesses do this is mainly to capture consumer psychology. Consumers are very happy to get the coupons and can't afford to waste the white money. They will certainly spend again. This is equal to giving the merchant a second chance to make money. The 'hidden rules' in the coupons are that merchants exclude high-profit items, such as drinks and specialties, which are the main sources of restaurant profits. They earn enough in these places, and other meals that can use vouchers are only reduced. A little profit, but the overall profit is still considerable. ”

In addition, he also said that the voucher is not only a coup for businesses to attract repeat customers, but also an alternative to invoices. The general vouchers are "four non-principles": no cash, no change, no return coupon, no invoice. When consumers ask for invoices in many restaurants, cashiers will offer a variety of favorable conditions for alternative invoices. For example, choose a can of drink, a pack of tissues, or a $30 voucher. Most consumers will choose vouchers, so that businesses not only attract repeat customers, but also reduce the amount of tax payments.

The call for sound laws and regulations is a phenomenon that will inevitably occur in the market competition and conforms to the law of the development of the market economy. However, it requires a series of problems to improve laws and regulations to regulate it.” Cui Lawyer of Inner Mongolia Xianglu Law Firm Indicated.

Cui lawyer said that the law can not be exhaustive, so soft management is absolutely necessary, it is necessary to increase industrial and commercial and other industry authorities to regulate the industry's irregular behavior. At the same time, consumers also need to improve their awareness of prevention, increase vigilance, cultivate rational consumption concepts, and refrain from impulsive consumption. When giving shopping vouchers at a mall or hotel, ask questions about how to use them and increase your awareness of self-protection. At the time of consumption, one's eye grows longer. Never spend money for consumption when it is not worthwhile to spend, and do not spend more money for rebates. After being deceived, some consumers often abandon rights protection behaviors because of fear of trouble. This is undesirable. This will disguisedly encourage some bad businessmen to harm the interests of consumers.

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