In the economic downturn, people all over the world are pinching their wallets. The world’s largest jewelry exporter, Italy, has also been hit hard in the competition. From 2008 to 2009, its jewelry exports continued to decline, and the number of jewelry manufacturers is also decreasing. Ever since, the savvy Italians have focused their attention on China for the past two years. Angelinas, Director of the Ministry of Small and Medium-sized Enterprises, Commerce and Craft Industry of the Lazio Region, the main jewelry processing area in Italy, stated that “The reason why Italy’s gold and silver jewellery industry will be promoted to China is The market is because of the importance of China and the huge potential market.” In order to demonstrate the charm of Italian jewelry, admiring exquisite craftsmanship and the top-quality ILIONNO jewelry brand, a high-priced treasure tour was held in many cities in China; advanced craftsmanship from Italy The head of custom-made jewelry POMELLATO (Baomanlanduo) said: "For Baomanlan, 2010 came to China is not only a 'right' but also a 'perfect' timing."

Gem mix and match endorsement POMELLATO Beijing shop

Beautiful, sexy, and subversive, in recent years, the popular Italian top handmade jewelry brand POMELLATO (Baomanlanduo) officially entered the Chinese mainland market in autumn of 2010. The prestigious Baumanrand in Europe has so far grown to become the top five jewelry brand in Europe, through superb jewellery art, innovation and promotion strategies (such as the joining of hall-class photographers, famous actors and fashion models). The various combinations of the interpretations have created a new exhibition stage for jewelry and have played the role of the handicraft luxury fashion industry vane. The first boutique in China will be set up in Beijing Yintai “Pleasant Life”.

The legendary jewellery brand Po Man Lano, which has been popular in the European fashion industry for more than 40 years, was born in 1967 in Milan, Italy. Founder Pino Rabolini has a unique vision and created a brand new jewelry brand that subverts traditional meaning. It breaks through the boundaries of creative ideas, highlights the personality of the way of wearing, unique, attractive, stylish design combined with innovative technology, bringing people an extraordinary jewel experience. Different from other traditional jewellery brands, Po Man Lan is not only suitable for wearing in grand occasions, but also can perfectly fit any outfits and makeup in everyday occasions; while highlighting the unique personality of the wearer, it will be luxurious and fashionable. The charm and personality are at their best.

Treasured gestures ILIONNO National Tour

On August 31-September 6th, ILIONNO held the “National Treasures of Aristocratic Iliono Jewelry” in Shanghai Jiuguang Department Store. This is the highest-level exhibition event held by Jiubao luxury brand in Shanghai Jiuguang in 2010, and also the largest number, largest scale and highest value of exhibits in the Italian jewelry brand ILIONNO collection-grade jewelry exhibition.

The total value of the treasures on display was over 100 million yuan, including diamond, ruby, sapphire, emerald and emerald and other types of jewelry designed to match the Central European design style and inlaid with traditional Italian craftsmanship. Among them are the most kingly styles. The treasure is a diamond ring that weighs 6.48 carats, has a color grade of the highest grade D, holds a GIA certificate, and is worth more than 10 million yuan. After the start of the tour, this treasure will be displayed in the atrium of the second floor of Shanghai Jiuguang Store along with several sets of premium jewellery. Visitors entering the mall will feel like being in a luxury paradise and experiencing the pure artistic charm of jewelry.

Since it was founded in 1958, ILIONNO, a jewelry brand from Milan, Italy, has been adhering to European traditional craftsmanship and fashion jewellery design, and uniquely interpreting Italian aesthetic concepts.

Shanghai is the fourth leg of the “National Treasures of Licenti and Kings Model ILIONNO Avatar National Jewellery Exhibition”, which will be followed in the country. This will be an extension and extension of the artistic charm of Golden Age.

Enjoy shopping at VILLAGE accessories

In the fall season, the sky is crisp and fresh, and the hot bloody passion of shopping in the season of discounts has not receded. The autumn new products of various brands have begun to touch the keen nerves of fashion people. Located in the bustling Hutong of Beijing's Sanlitun area, drawing inspiration from the courtyards and alleyways of old Beijing, Sanlitun Village combines the traditional and modern style of Beijing, with 253 stores from September 17th to October 7th. Everyone who comes to Sanlitun Village brings a selection of adventures and discovery pleasures.

In the elegant and luxurious North District, you can enjoy the exquisite craftsmanship of the watch leader at the largest Rolex store in the capital, and explore the mystery of the treasure of the town shop—the “most of the city” seiko watch. The double flagship store of the Paris fashion handbag LONGCHAMP, you must not miss the "Kate Moss for LONGCHAMP" series designed by Kate Mousse, and the limited edition Le Pliage folding hand bag. In the modern Southern District, you can not only fully tap into the wonderful features of Apple products, but also select new limited editions of Adidas, and you can also experience the changes brought about by the creative community in this unique country.